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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

New Porsche 4-cyl engines to range from 1.6L to 2.5L

Recent rumors of a turbocharged, flat-four-engine from Porsche for the Boxster (pictured testing above), Cayman and maybe other models go back over a year. The latest scuttlebutt indicates that there could be three variants on the horizon with 1.6-, 2.0- and 2.5-liter displacements and power as high as 360 horsepower.
Car magazine in the UK claims to have access to the specifications for the project and thinks the 2.0- and 2.5-liter versions are guaranteed for production for the Boxster and Cayman. However, it believes a question mark still looms over the 210-hp 1.6L because the engine would go into a new, smaller sports car that still doesn't have a green light for production.
Regardless of displacement, the new fours would be turbocharged and direct-injected. The 2.0-liter would produce around 286 hp and 295 pound-feet of torque, and the 2.5-liter would make about 360 hp and 347 lb-ft. Earlier reports pegged some parts sharing with the current flat-six.

Porsche Macan to debut at LA Auto Show

Auto Express reports Porsche will unveil the upcoming Macan SUV at this year's LA Auto Show. Citing an unnamed "insider," AE says that the five-door will bow with engines, suspension and interior architecture that will help differentiate it from its Audi Q5 chassis mate. Big shocker there. We've been hearing the same line since we first caught word of the Macan back when it was still rolling around under the Cajun name. The report does shed some light on the model's pricing, however. That same insider says the Porsche Macan will carry a price tag of 36,000 pounds.
What does that mean for American buyers? Do some quick math based on current conversion rates, and average UK and US prices, and we come up with a sticker of roughly $42,000 here in the land of the free. That fits in line with the rest of the company's stable, with the larger Cayenne starting at $49,600.
Still, we'll wait for more concrete word before jumping behind the AE report wholeheartedly. The 2013 LA Auto Show gets going in late November.