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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche goes Platinum with special edition Cayenne

The other day, Porsche announced a new special edition of the Cayenne. We didn't pay it much heed because it appeared to be exclusive to Europe (or, at least, markets other than ours), but now Porsche has announced its availability in North America, as well.
It's called the Platinum Edition, and it's available exclusively on the entry-level models with either the 3.6-liter V6 or 3.0-liter turbodiesel V6. You can tell the special edition apart from any other Cayenne by the silver details (accenting the grilles, window trim and rear spoiler) and its two-tone black and beige leather interior. But what makes it a compelling choice is the long list of equipment, which Porsche has identified as the most requested options and fitted them as standard, including the eight-speed Tiptronic S transmission, Power Steering Plus, Park Assist, Convenience Package and Bose audio.
Pricing starts at $63,300 for the Cayenne Platinum Edition, or $66,900 for the Cayenne Diesel Platinum Edition. That represents a premium of approximately $13,000 over a bone-stock model, but actually saves you a few grand if you were going to select all those options anyway. Check out the press release below for all the details.

Porsche bringing Macan S Diesel to US instead of 4-cylinder [w/poll]

When Porsche unveiled the new Macan at the LA Auto Show, it announced two powerplants for the US market, both of them twin-turbo V6s: the Macan S equipped with 340 horsepower from its 3.0-liter engine, and the Macan Turbo with 400 horses from 3.6 liters. But those aren't the only engines Porsche will offer in its new compact crossover. Porsche is also offering the Macan S Diesel overseas with 258 hp, and reports have since indicated that a pair of four-cylinder models on their way: a 2.0-liter turbo four with 280 hp and four-pot turbodiesel of the same capacity with an as-yet undisclosed output.
Now Car and Driver is reporting that while those four-cylinder engines won't be making the transatlantic voyage to our shores, Porsche will offer the aforementioned Macan S Diesel in North America beginning in early 2015, nearly a year after the gas V6 versions arrive.
The 3.0-liter turbodiesel V6 is based on the same engine found in the Cayenne Diesel and the Audi Q5 TDI on which the Macan is based. Of course, its 248 hp is substantially less than the 340 ponies in the Macan S, but its 413 pound-feet of torque outshines not only the 339 lb-ft in the Macan S but also the 406 lb-ft in the Macan Turbo. Acceleration times, however, suggest the Macan S Diesel is still slower, with a 6.3-second run to 62 mph than neither the Macan S (5.4 sec) or Macan Turbo (4.8). The good news is that the Macan S Diesel is tipped to undercut the price of both, dropping the oil-burning crossover's MSRP below that of the $49,900 starting price for the Macan S and the $49,600 for the base Cayenne. If that C/D prediction comes to pass, that will make it the Macan S Diesel most affordable Porsche sold.