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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche-Piech buy 10% stake in VW's holding company

In August, 2009, as the scuttled merger of Porsche and Volkswagen had gone bad and Porsche was backed up against the ropes, Porsche Automobil Holding SE (PAHSE) relinquished a ten-percent stake in itself to Qatar Holdings as well as options it held on 17 percent of VW shares. The sale meant that, for the first time since the founding of the company 61 years before, an entity outside the Porsche and Piech families had a say in the running of PAHSE.
Buying that ten-percent stake back returns full ownership to the two families, the holding company's sole possession being ownership of 50.7 percent of VW's common shares. The price paid wasn't disclosed, but at market rates the purchase would be worth close to $1.25 billion. Qatar intends to hold onto the 17-percent stake it has in Volkswagen.

2015 Porsche Panamera Exclusive Series is a seriously quick way to spend $260k

Porsche is usually associated with being a sports car brand, but with vehicles like the Cayenne and Panamera it takes a step into the world of luxury against firmly established players like Mercedes-Benz. One way for the company to poke its head above the high-class fray is by taking things further, and in the case of the Panamera Exclusive Series at the Los Angeles Auto Show, it means pushing grandeur to extreme levels.
Coming in at an absolutely eye-watering $263,900, plus $995 destination, the Panamera Exclusive starts its life as the already sumptuous Panamera Turbo S Executive with a 4.8-liter, twin-turbo V8 making 570 horsepower on an extended wheelbase. To help justify the extra $63,000 for the Exclusive, though, the model gets 20-inch black Sport Classic wheels and an interior in swaddled in Nappa leather with dark walnut and piano black trim. Rear passengers also get 10.1-inch touchscreens mounted on the back of the front seats. A set of fitted Poltrana Frau leather luggage is included with each one, as well.
The luxurious sedan earns it Exclusive moniker because just 100 of them are being made worldwide. Scroll down to read about Porsche's ultimate limousine.