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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

2013 Porsche 911 RSR makes official debut

Porsche is ready to go racing in 2013, showing off a new 911 RSR today that is scheduled to compete in several endurance events this year. Based on the current 991 911, the new RSR will compete in the 2013 season of the World Endurance Championship and the 24 Hours of Le Mans. It will not, however, make an appearance in a North American racing series this year.
The 2013 version of the racecar has increased in wheelbase by some four inches, features a new wishbone front suspension in place of the last-generation's McPherson strut setup and boasts a new, lightweight six-speed racing gearbox. The engine, meanwhile, is an "optimized" version of last year's car, a 460-horsepower 4.0-liter boxer six-cylinder. Extensive use of carbon fiber and polycarbonate windows help the RSR shed weight, and Porsche has also balanced the weight more evenly with a lower center of gravity.
Porsche has thoughtfully dedicated some space to celebrate the 911's 50th Anniversary, with the number 50 clearly visible in the top-down view of the RSR, as well as along the doors. Scroll down to read the full Porsche press release, below.

Porsche Fire and Ice is chilling art born of flames

Porsche held a contest inviting ten filmmakers to riff on the tagline for the Panamera, "Thrilling Contradictions," in a 60-second film. The winner was an entry called Fire and Ice by director Ross Cohen, a concept that uses just those two elements in a premise as simple as it is rewarding. For his efforts, Cohen will receive a trip to the Chicago International Film Festival, and you might see the short in the pre-movie advertisements in a theater served by Spotlight Cinema Networks.
Porsche did this kind of thing just two years ago, when it asked filmmakers to illustrate the idea of "Everyday Magic". The winner of that contest, Michael Korbel's It's a Magical Life, followed the journey of a young man to husband and father from the perspective of the trunk of a 911. You'll find that video as well as Fire and Ice below.