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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi Outlander, Evo to keep things safe at Pikes Peak

Mitsubishi has already announced that it will be returning as a competitor to the Pikes Peak International Hill Climb with a pair of all-electric MiEV Evolution II racecars. In addition to these entrants, the automaker will also be the presenting sponsor of the race as well as providing the official safety vehicles to the event using specially prepped versions of the 2014 Outlander and Lancer Evolution.
While it isn't clear what exactly will be demanded of the safety vehicles, this isn't going to your run-of-the-mill pace car duty. To get the Outlander and Evo ready for the 156-turn, 12.42-mile course, Mitsubishi teamed up with companies such as BBS, Cobb Tuning, AEM and Muellerized Suspension Systems as well as DC Sports and Kenwood to create these one-off safety cars. These vehicles, and all the racecars, will be at Pikes Peak later this month for the 91st running of America's second-oldest racing event. Scroll down for the official press release.

Mitsubishi Outlander PHEV Concept-S shows what a facelift can do [w/video]

Sometimes you need a second chance to get things right. Technologically, the Mitsubishi Outlander PHEV is a pretty cool vehicle, with a 2.0-liter four-cylinder and additional electric motors providing more thrust. However, the CUV never really looked the part for all of its innovation. The Mitsubishi designers are taking another crack with the Mitsubishi Outlander PHEV Concept-S at the 2014 Paris Motor Show, and the vehicle shows what a massive improvement some tweaks can make.
The most obvious of these changes is the completely different front end with a more vertical design. The headlights are reshaped with LED running lights outlining them, and the new airdam that puts a massive X right on the front grille in black and chrome with some more LEDs down below. The designers don't stop there and have a major revision to the rear with taillights running all the way across. Inside, there's black wood grain trim and leather seats.
The update takes the CUV from boring to somewhat exciting, and the even better news is that some of these updates might make it to a rumored refresh in 2016 that could even come here. Scroll down to watch Mitsubishi's teaser video for the Concept-S with more views of it and the company's full press release.