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Mitsubishi boss confirms new Mirage for US; i EV enduring dismal sales

By March, Mitsubishi expects to have sold just 55,000 cars in the US this fiscal year. That's a tiny sum - by comparison, Honda has sold over 276,000 Civic models thus far this year - and that's just one vehicle, not an entire brand. Mitsubishi president Osamu Masuko recognizes this is not a tenable position, and he's hoping the company will shift 80,000 units next fiscal year. Warding off speculation, Masuko has repeatedly stated that his company will not retreat from the US market like competitor Suzuki.
We reported on one part of Masuko's plan, the updated Outlander, and now he has confirmed that the small Mirage will be sold in the US beginning next September. The cut-price hatchback is selling well enough that Mitsu's Thailand plant is at its full capacity of 150,000 cars. "And even at that level it's not keeping up with orders," Masuko tells Automotive News. Masuko went on to say the plant would be expanded next year to handle an extra 50,000 units. We can also expect the Outlander plug-in early 2014.

This Mitsubishi dealer's rap ad is so bad it's awesome

Sometimes you stumble upon something online that is so incredibly, bad that there is actually something great about. With that in mind, Southside Mitsubishi in Edmonton, Alberta, Canada, might have created one of the worst/best automotive raps we've ever seen.
While there is no way the dealership went into this video thinking it would actually be good, it's hard to imagine it could have ended up so incredibly cheesy. Whether it's the frontman who looks like Vladimir Putin on his worst day ever, the extras who clearly don't want to be there or the inexplicable reference to that Baha Men classic, "Who Let The Dogs Out?" this video is a black hole of suffering - there is no escape. We knew things were bad at Mitsubishi, and man, this isn't helping.
Scroll down to inflict this awful awesomeness on yourself, and remind yourself of the infamous Swagger Wagon from Toyota to see that not all ironic automotive rapping has to be painful.

Mitsubishi turning Montero into crossover, Outlander Sport may get PHEV variant

Mitsubishi is getting more and more forthcoming about its plans for the US market. Among the tidbits revealed during a chat with Edmunds at the 2014 Chicago Auto Show, MMNA Executive Vice President Don Swearingen said that "We are committed to huge investments in capital as well as huge investments in R&D." The marquee product of that investment could be a new Montero for the 2017 or 2018 model year, suggestions of which were raised with the Concept GC-PHEV at the 2013 Tokyo Motor Show and again at the end of last year. Swearingen said the proposed SUV is a little smaller than a Ford Explorer and that dealers have seen a picture of it. A decision on whether to bring it to the US will be made later this year.
Below that, incremental improvements will come to every model over the next couple of years. The Outlander will get a facelift next year before a major restyle in 2016, when the Outlander PHEV is also expected to finally make it here. In 2015 the Outlander Sport will be fitted with larger engine and a new, quieter CVT returning better acceleration and fuel economy. In 2016 it will also be redesigned, and it will be equipped with the company's new telematics system that goes into the Outlander the following year.
At the other end of the line-up, the Mirage will get a big dose of love in two years. Detail changes like better fabric inside and outside-mirror indicators are slated for 2015, and in 2016 the bargain hatchback gets "a sleek, aerodynamic" reskin. The Mirage G4 sedan could join the US range if the Canadians turn out to be fans of it. The Lancer gets only meager attentions, while the i-MiEV gets the cold shoulder and won't change at all. We get the cold shoulder as far as a next-generation Evo - Swearingen didn't say a word about that, apparently.