2005 Mitsubishi Galant Es Sedan 4-door 2.4l on 2040-cars

Auto blog

Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

Mitsubishi previews diesel hybrid pickup concept, next-gen EV for Geneva

Mitsubishi has a long history of tidy little pickup trucks, and the Japanese automaker is apparently looking to extend that heritage in a bolder, bigger way with the Concept GR-HEV, a "sport utility hybrid truck."
The future-think show star, slated to be unveiled at next month's Geneva Motor Show, is actually tipped to be a much larger effort - Mitsubishi says it's applying its hybrid technology to a one-ton truck for the first time. The GR-HEV is powered by a complex powertrain composed of a diesel engine and electric motors, which the company believes is better suited to the sort of heavy-duty work required in the segment. The concept also employs full-time four-wheel drive and a development of Mitsubishi's Super All-Wheel Control system (which governs things like stability and brake force control along with an active center differential) as seen on the production Lancer Evolution.
In related news, Mitsubishi has also confirmed that it will show a next-generation electric showcar at Geneva dubbed Concept CA-MiEV. With this new concept (inset photo), the company says it is looking to build on the learnings of its i citycar and take EVs out of their limited urban roles. To that end, the CA-MiEV boasts "next generation EV systems and high density batteries" that give it a range of 186 miles.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.