2003 Mitsubishi Lancer Evolution Sedan 4-door 2.0l on 2040-cars

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Mitsubishi debuts Concept CA-MiEV, a new suburban EV with a 186-mile range

Mitsubishi is stretching the electric jellybean. For years, the i-MiEV was regular presence at Mitsubishi's auto show booths around the world, and the car rightfully earned its nickname because of its rounded shape. Today, at the Geneva Motor Show, Mitsubishi finally unveiled a version of the i-MiEV that looks much more more at home among the alternative-powertrain car fleet of the near future.
But there's more being elongated here than just the shape. The official range of the standard i (as the i-MiEV is known in the US) is 62 miles. The Concept CA-MiEV - where the CA stands for Compact and Advanced - is supposed to be able to go 300 kilometers (186 miles) from a 28-kWh lithium-ion battery and lightweight 80-kW motor/inverter/charger unit. This is kind of astonishing, given the range estimates of other compact and midsize EVs on the market today - most are in the 80-100-mile range. Of course, the specific test used to get the 186-mile result matters, too, since the regular i received 98 miles on the LA4 driving cycle range. The US-i has a 16-kWh pack.
The increased distance means that Mitsubishi is talking about the Concept CA-MiEV as the "suburban EV," with enough range for "about one week of driving for an average European driver." If you need more, Mitsubishi hints that the flat battery pack leaves room for a range-extender. Add in convenience features like WiTricity wireless charging and the ability for the car to send an emergency email if it's stolen, and you've got the commuting vehicle of the future. With a coefficient of drag of just 0.26 and boomerang lights, of course.

Mitsubishi Evo snow frolic caught by aerial camera

Guido Tschugg is a professional mountain biker and a Red Bull-sponsored athlete in downhill and four-cross. He's also a fan of the Mitsubishi Lancer Evolution and drifting in the snow, and with the help of filmmaker Mario Feil and drone videographers airv8, the rally car and the powder are combined to glorious effect.
We could continue talking about it, but that would delay you from enjoying the two minutes of frosty beauty in the video below.

Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.