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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi Lancer Evolution recalled over clutch woes

Mitsubishi will be recalling over 10,000 Lancer Evolutions built between December 12, 2007 and March 5, 2013, covering model years 2008 to 2013. The recall only affects cars with manual transmissions, though, so if you opted for a Lancer Evo with a quick-shifting SST, this recall doesn't apply to you.
If you're one of the 10,474 people that has a Lancer Evo X GSR, which is the only way into a manual-trans Evo X, you need to plan a trip to your local dealer. The recall relates to a failure in the clutch master cylinder, making shifting in and out of gear difficult. Consequently, the National Highway Traffic Safety Administration reports that this could increase the odds of crashing.
Mitsu will notify owners of the affected cars, and these Evo models will be repaired, free of charge, at dealerships. The recall is slated to begin around November 11. Scroll down for the full bulletin from the NHTSA.

Mitsubishi says 2016 Outlander PHEV for US 'will be completely different'

While attending the Pikes Peak International Hill Climb with Mitsubishi we got a chance to speak to three Mitsubishi Motors North America (MMNA) executives about the Outlander PHEV, how the brand is strengthening its lineup and how it plans to promote that.
The Outlander PHEV that's quickly and quietly rolling off lots in Japan, Europe and Australia right now is not the same model we're going to get when it arrives in Fall 2015, with MMNA Executive Vice President Don Swearingen and US PR chief Alex Fedorak telling us that "it will be completely different." It can probably be viewed as the next-generation vehicle, part of the "major restyle in 2016" that will reskin the model in the new design language being applied to the brand's crossovers.
Its hybrid system is being tuned for more refinement, and the same work being done on the interior.