2003 Mitsubishi Eclipse Gts Coupe 2-door 3.0l on 2040-cars

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Mitsubishi CA-MiEV and GR-HEV concepts peek out before debut

We're getting a look at the two star Mitsubishi concept cars from this year's Geneva soiree, just ahead of the official debut for both. As suits Mitsubishi's ever-deepening interest in electrified vehicles, the brace of concepts both make use of electric drive: the CA-MiEV being a pure electric vehicle and the GR-HEV using a diesel-electric powertrain.
The CA-MiEV concept car may look a bit like a photoshopped Toyota Prius, but in fact the car employs a new electric motor and battery system from Mitsu. We're told that the EV has a theoretical range of 186 miles, which is nearly double the range of most EVs on the market today and approaches Tesla territory. The vehicle is larger than the company's current i-MiEV, and would seem to point the way forward for a more mainstream production EV from Mitsu.
The second concept, a rather odd-looking pickup truck called the GR-HEV, has a diesel engine, electric motor, all-wheel drive, and Mitsubishi's Super All Wheel Control. The front fascia bears a version of the grille we've seen on the new Outlander PHEV, with more radically raked (sort of "smiling") lighting elements.

2013 Mitsubishi Outlander GT

I'm not a gambling man, but if there were a pool for an automotive death watch, my money would be on Mitsubishi... Lincoln is a close second. To understand the plight of Mitsubishi, you only have to look at its current lineup; they all just look, feel and drive about 10 years older than they really are. With the departure of the Endeavor and merciful killing of the Eclipse (the Galant lives on, but is on hiatus for the 2013 model year), one of the worst remaining offenders is the Mitsubishi Outlander, which I recently drove in top-level GT trim for this Quick Spin.
If we had a time machine and took the 2013 Outlander GT back to 1998, it would be revolutionary. If we could take it back to 2004, it might be near the top of its class. But in the current highly competitive crossover segment of today, the Outlander just falls short. Yes, the all-new 2014 Outlander is on its way later this year, but from what we've seen both inside and out, the new design would look great in 2008. That being said, spending a week with any vehicle can point out surprising highs as well as lows, and there are still plenty of reasons to enjoy Mitsu's midsize CUV.
Driving Notes

Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.