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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

2014 Pikes Peak Hill Climb: Final Practice Day 4 and pre-race notes

The running order has been established for the 92nd running of the Pikes Peak International Hill Climb for all classes and everyone's had all the practice they're going to get. On Sunday, June 29, the 14,110-foot-high mountain will ask each of them, "Who wants some?" Unlike previous years, while the bikes will run according to class, the cars will run according to their qualifying times set on the bottom section of the course, regardless of division, the fastest guys going first.
That puts Romain Dumas at the head of the 67 car entries, having set a time of 3:37.525 in his Norma M20 RD in the Unlimited Class, but the next Unlimited entry doesn't appear until sixth, Piero Nappi in his Picchio P4 pp with a time of 4:03.357. In between them, the two Mitsubishi MiEV Evolution IIIs start second and third in the Electric Modified class, that first one driven by Greg Tracy 11 seconds behind Dumas. Then comes Monster Tajima is his E-Runner Pikes Peak Special, then Paul Dallenbach leading the Open Wheel class, four positions ahead of the next Open Wheel competitor.
Leaders in the other classes: Michael Skeen driving a Nissan GT-R in the Open class in seventh, 12 positions ahead of the next class entrant; Jeff Zwart in eighth, driving a Porsche 911, will be the first in Time Attack 1, his competition starting right behind him; Robert Prillka in 21st is the first Time Attack 2 entry in a Porsche 911 GT3 Cup, three positions ahead of the next entry; in 23rd is Christopher Lennon in his 1973 Porsche 911 in the Vintage class, the next Vintage entry in 37th; the first Exhibition entrant is Donald Huffman in a Radical RXC in 50th, four positions ahead of the next in-class competition; and representing for Electric Production is Roy Richards in a Honda Fit EV.

Race Recap: 2014 Pikes Peak Hill Climb

The weather didn't interrupt the Pikes Peak International Hill Climb this year, the sun staying out to shine throughout a mildly cloudy day. The crowds didn't interrupt the race, either. Last year there were incidents like the woman who leaned so far into the road that her camera tore a hole in a speeding Shelby Cobra and she had to be sent to the hospital. This year the organizers shrank the number of spectator viewing areas and put others behind fences, such that long stretches of the route were uninhabited by anything other than varmints.
The only unexpected visitor was a dusty track and what some competitors said were slightly higher temperatures that changed the amount of grip and increased times. Yet the calm let a couple of teams, like that sun, break through the clouds of past misfortune and claim victories they'd been targeting for years.