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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

New Zealand SPCA teaches rescue dogs how to drive a Mini

No, this isn't an April Fool's joke or some sort of wacky car commercial. It's the SPCA Auckland (located in New Zealand) coming up with an innovative way of proving that it's possible to teach a rescue animal new tricks. Monty, Porter and Ginny are all dogs rescued by the SPCA Auckland, and each was taught the ability to drive a Mini Countryman around a track.
After being strapped into the driver's seat, the dogs are able to use their paws to start the car, steer it and work the gas and brake, which have been modified similar to a car setup for a special-needs driver. These dogs aren't being trained to drive on the street as any sort of driving-eye dogs, rather it is just a demonstration of how smart and docile rescue dogs can be regardless of how they ended up there. Porter was found wandering the streets, Ginny was abused by her owners and seized by the SPCA and Monty was surrendered by his owners to the rescue. Ironically, Porter and Ginny initially got carsick during the exercises, but have since gotten over this.
Think it's a joke? Scroll down to watch four videos showing the dogs in action and another to see what mods were made to get the Mini ready for canine duty. In the first video, you can also see that Porter does a better parking job than most humans!

BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.