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How Mini shacked up with John Cooper

Fri, 31 Jan 2014

The late Sir Alexander Arnold Constantine Issigonis, Alec Issignonis to his Internet friends, designed a car that was sold as the Morris Mini-Minor, the Austin Seven and later the Austin Mini. Go to the Mini USA website and check out the models, though, and every one of them is called a Cooper of some sort, e.g., Mini Cooper Paceman or Mini Cooper S Roadster. So who is Cooper?
It's probably obvious that it's the same Cooper we get in "John Cooper Works," those JCW Minis that always make up the top of the line. But many probably don't know that that John Cooper, founder of John Cooper Cars, is the same man who accidentally got the motorsports world to switch to rear-engined race cars and the same Formula One constructor who won two titles in 1959 and 1960 and who fielded drivers like Bruce McLaren and Stirling Moss.
On its way to driving the Mini John Cooper Works GP II, XCAR goes back to the beginning to find out when Alec met John, and how the first Mini Cooper came out in 1961, two years after the first Mini. You can watch the story and the car review in the video below.

Mini John Cooper Works Paceman is a potent little hot hatch in a fat suit

Mon, 14 Jan 2013

If there's one thing we're never going to complain about, it's that Mini has found it necessary to put the John Cooper Works treatment on every single one of its models. We love the JCW package across the board, and the final installment of the high-performance chapter (for now, anyway) comes in the form of the John Cooper Works Paceman, debuting here at the 2013 Detroit Auto Show.
The John Cooper Works formula hasn't been altered in any way here, and like the JCW Countryman on which the Paceman is based, it comes standard with Mini's All4 all-wheel-drive system. We're sure it'll be a total hoot, and with 218 horsepower and 221 pound-feet of torque on tap, how could it not?
Look for the Mini JCW Paceman to hit dealerships in March of this year. Need to know more? Scroll down.

Street Glory Mappers turning cars into dynamic billboards like this

Fri, 04 Jul 2014

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.