2012 Mini Cooper Clubman Wagon 3-door 1.6l on 2040-cars

Auto blog

Mini teases third-gen hatch to debut next week

All it takes is a small spark to set off a fire. Just look at what has happened since BMW brought back the Mini in the early 2000s. What started with a hatchback has since spawned more bodystyles than we care to count and almost as many imitators. The second generation followed in 2007, and now Mini is preparing to launch the third.
The new Mini is scheduled to debut a week from now on November 18 at the Oxford plant in England, just days before the LA Auto Show and Tokyo Motor Show kick off and on the birthday of the original's designer Sir Alec Issigonis.
The third generation of the popular retro hatchback is expected to closely follow the lead set by the Mini Vision concept revealed a few months ago, but then we already knew that, having seen numerous undisguised photos of the new car in action. Still, the half-minute teaser video embedded below does a decent job of drumming up some enthusiasm, so if you're enamored of the Anglo-Saxon retromobile, head on down to check it out.

2014 Mini Cooper S Paceman [w/video]

Not Too Odd, Not Too Maxi. Is This Mini Just Right?
We recently got our first time behind the wheel of the latest iteration of the Mini Countryman, the 215-horsepower John Cooper Works model, and were left less than enthused despite the inherent fun factor that a JCW badge brings. Our time with the crossover suggests the Countryman is just too weighty and soft to properly wear the badge.
We have also spent loads of time in various Mini Clubman trims and, despite the oddity of its configuration, this model may be our overall favorite in the current Mini lineup. But it is decidedly not a volume seller, which Mini needs.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.