All Original 1974 Austin Mini Cooper 850 on 2040-cars

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2014 Mini Cooper goes to the dogs

We wouldn't buy a car to make a dog happy, but Mini's latest commercial, Bullheaded, would have you believe that dogs like the new 2014 Cooper as much as humans. Regardless of the commercial's target audience (Spike The Bulldog, or his owner?), it does show a couple new tidbits about the car, such as the new center dial touchscreen, ambient lighting and the nifty tinted pop-up display on top of the dashboard that reminds us of the head-up display on the new Mazda3.
Head below to watch Spike and his owner drive the Mini in Downtown Los Angeles (and the back lots of Paramount), and to get a behind-the-scenes look at how the commercial was made.

Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.

Mini Clubman Concept isn't mini, isn't a Clubman

Hey, remember when Mini was... mini? I know, you've heard all this before. But seriously.
Take this new Mini Clubman Concept, for example. As you'll recall, the current Clubman slots in between the Hardtop and Countryman models in the Mini lineup. But because the new, third-generation Mini has grown, so has everything else. And in fact, the concept car seen here is actually 4.4 inches longer and just over 2 inches wider than the current, already-large Countryman. The future of Mini looks awfully maxi.
Furthermore, the Clubman as we know it uses a weird, five-door layout (two up front, a third, suicide door, and two barn doors out back), but this concept adds a sixth door for a decidedly more conventional layout. Of course, four real doors for passengers sort of takes the uniqueness out of the Clubman package, and essentially makes this thing a not-as-tall, front-wheel-drive Countryman. Totally necessary, right?