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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Ford recalling 126,000 Fusions and Milans over wheel separation concern

Ford has announced a recall of certain Ford Fusion and Mercury Milan vehicles after an investigation by the National Highway Traffic Safety Administration. A total of 128,616 2010 and 2011 models equipped with steel wheels may have been manufactured with wheel studs that could crack and split over time. If that happens, the vehicle may experience a wheel separation.
According to The Detroit News, the company is aware of a total of 30 wheel separation incidents, one of which occurred on the front of the vehicle. Even so, no injuries have been reported as a result of the defect.
The problem apparently stems from the fact that the mounting pads on the vehicles' steel wheels may have been faulty from the factory. In addition, the wheel mounting face on rear disc brakes may not have been installed properly. Ford will inspect the rear disc face and replace them as necessary. In addition, the company will replace all of the vehicle's wheel studs free of charge. Head to the NHTSA website for more information, and click past the jump to view the full recall notice.

Fitting Retirement: Grand Marquis last Mercury off the line

The signs have come down and retail production ended back in October of 2010. Now, the very last Mercury model has rolled off the assembly line. This last Mercury somewhat fittingly takes the form of a Grand Marquis reporting for fleet duty. It was built at the St. Thomas plant in Ontario, Canada, which is the same facility that continues to produce the Ford Crown Victoria and Lincoln Town Car for fleet and livery duty.
St. Thomas' days are numbered, however, as the factory is slated to close on August 31. When it goes, the Panther platform is likely to follow. So long, and thanks for all the fish memories.
[Source: Autoweek]Read | Permalink | Email this | Comments