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New Mercedes Unimog debuts to the cheers of little boys everywhere [w/video]

The Mercedes Unimog, the superhero villain of the off-road world that's just waiting to make the jump to Transformer, has been completely upgraded for its new generation. There are ten models, expanding the range and getting new designations across the traditional all-terrain series and the implement-carrier series. Panoramic cabins get more visibility, multifunction steering wheels and better dash clusters, improved HVAC and a three-mode central tire inflation system. Outside, there are new items like LED headlights and daytime running lamps in the bumper, roof-mounted windshield wipers and a front-camera monitor for the implement carrier.
The new engine lineup is compliant with Euro VI, featuring four- and six-cylinder BlueEfficiency engines putting out anywhere from 156 horsepower to 354 hp. Powerplant placement has also been tweaked, the chassis members getting a revised curve to place the engine a bit further back and lower, maintaining off-road clearance and lowering the Unimog's center of gravity. The new location of the engine means the cabin has more room, and the wheelbase is shorter. Combined with a higher turning angle, the Unimog has a smaller turning radius than before.
The implement carrier gets what's called a "synergistic traveling drive," the bonus being that drivers don't need to stop in order to use an attachment - a hydrostatic transmission works with the regular manual transmission at up to 31 kilometers per hour for seamless switching.

Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

Erebus Motorsport Mercedes E-Class V8 Supercar completes the field [w/videos]

Ford, Holden and Nissan introduced their V8 Supercar challengers a while back. Erebus Motorport, whose racing program got the green light not even 120 days ago, has finally shown off the Mercedes-Benz E-Class racer that will complete this year's field of entries. The first AMG race car ever to be built outside of Germany, it's an Australian-built tube-frame chassis specced to the series' Car of Tomorrow rules, fitted with body panels that channel the E63 AMG.
Supported by AMG Customer Motorsport, the 5.0-liter engine is provided by HWA in Germany, the racing arm of AMG. Regulations dictate that it have roughly 650 horsepower, a redline between 7,000 and 7,500 rpm and a torque curve that matches the parity baseline set for all cars.
Lee Holdsworth, Tim Slade and Maro Engel will drive the three team cars, each with different sponsors. Their first showing will be at the Clipsal 500 on March 3 in Adelaide, here in the US we'll get to see them in May at the Circuit of the Americas. Check out the videos below of the Erebus car starting up at its launch, and footage of all of this year's cars doing pre-season testing on track together.