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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

2014 Mercedes-Benz C63 AMG Edition 507 still lights our fire

The current Mercedes-Benz C63 AMG may be in the autumn of its years, but it's still one of our very favorite sport sedans. Ever. Yes, its paddle-shift transmission may not always follow orders, but with stupendous levels of thrust from its charismatic naturally aspirated 6.2-liter V8, ebullient rear-wheel-drive dynamics and that noise, we frankly don't care that it's getting on a bit.
As a sendoff of sorts for the current generation, Mercedes-Benz has just introduced a new Edition 507 model at the Geneva Motor Show, with 507 horsepower and 450 pound-feet of torque - an increase of 56 horses over the standard car. Mercedes credits the substitution of low-mass internals from the SLS AMG gullwing for the power bump, a tactic shared with the AMG Development Package upgrade that has been subsumed by this Edition 507. 0-60 is quoted at 4.1 seconds and top speed at 174 mph.
The Edition 507 borrows its aluminum hood from the C63 AMG Black Series Coupe, along with spidery new 19-inch wheels in either titanium gray finish or matte black with shiny rim flanges. As seen on our gallery car above, a sports striping package is also featured, as are glossy black grille, daytime running lamps, spoiler and mirror caps.

Missouri Mercedes dealer offering free Smart with every SLS AMG purchase

The Mercedes-Benz SLS AMG GT is an exquisite sports car that probably needs no help flying off dealer lots, even with a starting price of almost $200,000, but Mercedes-Benz of Kansas City has come up with an interesting incentive to sweeten the deal. For buyers who purchase a new SLS AMG from dealer stock before the end of the year, the dealership is throwing in a new Smart Fortwo from its inventory at no charge... with a required coupon no less.
In addition to being a great tactic to get a little free press, the spare car also makes sense as an alternative to the SLS, which measures more than 15-feet long - almost twice the length of a Fortwo - and has a 563-horsepower engine that sucks down gas at the rate of 13 miles per gallon in city driving (and even that's provided you don't give in to the devil on your shoulder). Plus, at the end of the day, this really isn't that big of an incentive. Being given a slow-selling $12,490 car for the purchase of a model starting at $199,500 represents about a six percent incentive, which is along the lines of a $1,900 rebate for a $30,000 car.
To get the free Smart, just visit the Mercedes-Benz of Kansas City Facebook page, redeem the coupon and then go buy yourself a new SLS AMG. Congratulations!