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Watch Schumacher's hot lap of N"urburgring in Mercedes F1 car

In advance of the Nürburgring 24-hour race last weekend, Mercedes-Benz put on a demonstration that had Michael Schumacher playing catch-up in a Formula One car against four examples of AMG metal. There were four cars sent off in staggered starts before Schumacher: an A45 AMG, E63 AMG 4Matic, SLS AMG Black Series, and an SLS AMG GT3 car. "Mr. Formula One," as the German television commentators call him, left three minutes after the SLS AMG GT3.
There are two videos of Schumacher's lap, the first is on-board footage - and even though there were several GoPros on the car the POV never cuts away from the front wing. You can hear the throttle and tell he's not pushing it, you can also tell how bumpy the track is. The second video is footage from the German Sport1 channel - with commentary in German - that shows all the cars taking off and takes the aerial view of proceedings. He looks to be going a lot faster in that one. You can compare and contrast yourself with the videos below.
Oh, and it's worth noting that, even with the likely restricted car, and the made-for-TV environment, Schumi turned in a quick lap. The nose camera shows the F1 car start to slow down on the back straight, near the start/finish line, right around the modern-length track record time of six minutes and eleven seconds.

Mercedes-Petronas AMG W04 launched to little fanfare, lots of pressure [w/video]

No indoor cocktail hour for the launch of the W04, the newest chassis built by the Mercedes AMG Petronas Formula One team. Instead, Nico Rosberg and Lewis Hamilton spent a morning in photo and video sessions at the track in Jerez, Spain then paused a moment to introduce the car. The team will want the W04 to demonstrate the World Championship credentials of the team personnel and one of the team drivers, instead of the mostly humble performances we've seen over the past three years.
The W04 has been fitted with a new five-element front wing, pushrod front and pull-rod rear suspension, a second-generation Coanda exhaust and an "aggressively packaged" rear end. A small vanity panel, à la Infiniti Red Bull's RB9, covers the stepped nose.
Team principal Ross Brawn has called it "a clear step forward in design and detail sophistication," but as much as we truly respect Brawn's abilities and achievements, we heard him say similar things about the updated W03 last year before almost every race weekend from about mid-season. We really hope he's right this time, and so does the team's newest driver, Lewis Hamilton. We'll do our best to ignore the parallels of the Mercedes F1 team having signed a sponsorship deal with Blackberry, another company trying to find its way back to the top and still struggling, and just point you to the video below of the W04 in action.

Missouri Mercedes dealer offering free Smart with every SLS AMG purchase

The Mercedes-Benz SLS AMG GT is an exquisite sports car that probably needs no help flying off dealer lots, even with a starting price of almost $200,000, but Mercedes-Benz of Kansas City has come up with an interesting incentive to sweeten the deal. For buyers who purchase a new SLS AMG from dealer stock before the end of the year, the dealership is throwing in a new Smart Fortwo from its inventory at no charge... with a required coupon no less.
In addition to being a great tactic to get a little free press, the spare car also makes sense as an alternative to the SLS, which measures more than 15-feet long - almost twice the length of a Fortwo - and has a 563-horsepower engine that sucks down gas at the rate of 13 miles per gallon in city driving (and even that's provided you don't give in to the devil on your shoulder). Plus, at the end of the day, this really isn't that big of an incentive. Being given a slow-selling $12,490 car for the purchase of a model starting at $199,500 represents about a six percent incentive, which is along the lines of a $1,900 rebate for a $30,000 car.
To get the free Smart, just visit the Mercedes-Benz of Kansas City Facebook page, redeem the coupon and then go buy yourself a new SLS AMG. Congratulations!