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Mercedes-Petronas AMG W04 launched to little fanfare, lots of pressure [w/video]

No indoor cocktail hour for the launch of the W04, the newest chassis built by the Mercedes AMG Petronas Formula One team. Instead, Nico Rosberg and Lewis Hamilton spent a morning in photo and video sessions at the track in Jerez, Spain then paused a moment to introduce the car. The team will want the W04 to demonstrate the World Championship credentials of the team personnel and one of the team drivers, instead of the mostly humble performances we've seen over the past three years.
The W04 has been fitted with a new five-element front wing, pushrod front and pull-rod rear suspension, a second-generation Coanda exhaust and an "aggressively packaged" rear end. A small vanity panel, à la Infiniti Red Bull's RB9, covers the stepped nose.
Team principal Ross Brawn has called it "a clear step forward in design and detail sophistication," but as much as we truly respect Brawn's abilities and achievements, we heard him say similar things about the updated W03 last year before almost every race weekend from about mid-season. We really hope he's right this time, and so does the team's newest driver, Lewis Hamilton. We'll do our best to ignore the parallels of the Mercedes F1 team having signed a sponsorship deal with Blackberry, another company trying to find its way back to the top and still struggling, and just point you to the video below of the W04 in action.

Mercedes A45 AMG in downhill battle with slipstream skateboarder

We're told it takes "performance, control and expression" to pilot a longboard skateboard down a mountain road, and that those happen to be the same values embodied in the Mercedes-Benz A45 AMG. That's how the two came to be combined in a black-and-white short film called Silver Slipstream.
There's no talking, no engine note and no color, just some music, a 'boarder and a car on a long cruise down the Franschhoek Pass in the Western Cape of South Africa." Despite that, it's actually a pretty entertaining video of the latest Mercedes-Benz hot hatch married with extreme sports. You can watch how it all goes down in the video below.

Mercedes goes boating again with G63 AMG-inspired Cigarette

Cigarette Racing has another Mercedes-Benz AMG-themed boat headed out to sea. After The SLS AMG-inspired 46-foot Rough Rider in 2010 and the C63 AMG Black Series-inspired 50-foot Marauder in 2012, this year's Miami Boat Show will introduce the 42-foot Huntress, theme provided by the G63 AMG.
The latest Cigarette homage is less overly racy than the ones before, befitting a watercraft modeled off a performance SUV, but don't let the looks fool: there are five Mercury Racing Verado 350SCi outboard engines, each one of them packing a supercharged inline six-cylinder with, natch, 350 horsepower. Those 1,750 horses will be good for 78 miles per hour when you've got some saltwater underneath you.
If you're in South Florida this week, Booth B-23 at the Miami Convention Center could be your best place to see it. Otherwise, like the 536-hp G63 AMG, it could be hard to catch. There's a press release with more information below.