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Mazda begins building Mazda3 in Mexico for US

With fluctuations in international currencies and rising shipping costs to take into account, foreign automakers can't get away with building cars overseas and selling them in North America as easily as they used to. Particularly with inexpensive mainstream models. And given the benefits of cheaper labor and free trade under NAFTA, many have opted to assemble their cars for the North American market in Mexico. That's why the likes of Toyota, Mercedes and BMW have all opened plants in Mexico. And now Mazda has followed suit.
Ground was initially broken for Mazda de Mexico Vehicle Operations at Salamanca in the state of Gunajuato back in 2011, but production has just now gotten under way. The first vehicle to roll off the line? A Mazda3 sedan destined for the United States. Soon, the plant will begin production of the next Mazda2 as well, selling it alongside its larger counterpart across the Americas and in Europe as production expands to 230,000 units annually. For more information, see the official press release below.

Mazda's Hofu plant builds its ten-millionth car

Ten million is a lot no matter which way you cut it, and no matter what you're talking about: Ten million dollars, ten million miles, ten million people... certainly ten million cars. And that's the milestone that Mazda's Hofu plant in Yamaguchi prefecture of Japan has just achieved.
The Hofu facility has been in operation since 1982, and was supplemented with a second plant on the same site ten years later. Hofu reached a million units built in 1986 and five million in 2002. But with production now at 482,100 units per year, it took less than twelve years to double that previous milestone.
The magic ten-millionth car was a new Mazda6 (known locally as the Atenza), which is built at Hofu Plant No. 2, while Hofu Plant No. 1 gears up for the new Mazda3 (aka Axela). Scroll down below for a related press release.

Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.