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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Mazda Furai concept designer talks about his car's passing

Last week, there was mourning at the Autoblog offices as word trickled in that the Mazda Furai concept - one of the coolest, best-looking showcars to grace an auto show stage since the wild and crazy 1960s -had been killed. It was killed on the track with the folks from Top Gear in attendance. We're sure the gods of driving would have wanted it to die on a circuit, but that doesn't make its fiery passing any easier to deal with.
The Furai is the rare concept car that had a lasting appeal with enthusiasts, partly because it was a real, functioning racecar, complete with a wacky three-rotor Wankel engine and cutting-edge Nagare design. Now that it's gone, though, Road & Track's Mallory McMorrow, who was an intern at Mazda Design when the Furai was being styled in 2007, has published an interview with one of the men who penned the Mazda showcar's striking exterior, Carlos Salaff. It's a great piece on the emotional connection between a designer and his creation, and one you should take the time to read. Click on over to R&T for the full story.

Mazda delays US launch of Skyactiv-D engine

Japanese automakers haven't lead the charge towards diesel power in the same way as, say, the Germans have. But Mazda is out to change that. It has been following Audi's lead on the racetrack with oil-burning racecars right here in America, and will soon translate that excitement to the road by introducing its Skyactiv-D engine in North America. It just won't happen as soon as we expected.
Mazda announced today that, while its diesel engine meets current emissions requirements, the company has decided once again to push back an introduction originally slated to kick off in the Spring. According to the brief statement below, Mazda wants to take more time to find "the right balance between fuel economy and Mazda-appropriate driving performance."
In other words, the Zoom-Zoom brand apparently thinks its diesel engine doesn't deliver the zoom-zoom American drivers would expect, so we'll have to wait just a little bit longer. Details to follow closer to launch, whenever that will ultimately take place.