1985 Mazda Rx7 12a Running Clean Title on 2040-cars

Auto blog

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Graffiti artist Banksy turns Mazda Protege into warfare commentary

British street artist Banksy, who currently resides in New York City for its high pedestrian traffic and plentiful hiding spots, recently took his stencils and spray cans to a truck trailer and an old Mazda to make a commentary about war, according to a video report by Newsy.
Part of the canvas, a late-1990s Mazda Protege, is a sub-$3,000 used car at best, but we're sure having Banksy's art sprayed onto it has greatly increased its value, as it did to a piece at a Former Packard plant in Detroit a few years ago. The same goes for the trailer, which looks like it would be right at home attached to a U-Haul rental truck.
The graffito, painted in the Lower East Side of Manhattan, was accompanied by a link to some disturbing audio from a controversial 2007 military video leaked by Wikileaks in 2010. Head on below to watch the video report, and be sure to visit Banksy's website if you want to see the painting with the audio (listener discretion advised).

Mazda Skyactiv-D racer first diesel to run at Indy in 60 years

While it may not be touting the old "Win on Sunday, sell on Monday" axiom we all know and love, Mazda recognizes that racing can only improve its cars. And so it's no surprise that the Japanese automaker is testing and refining its Skyactiv-D diesel engine by sending it out on various race tracks around the country - notably being the first diesel ever to compete at Daytona and the first to notch a Grand Am win at Road Atlanta.
Next up? Indy. It has been over 60 years since a diesel-powered machine ran at the Indianapolis Motor Speedway, and the Cummins-powered racer that competed in the 1952 Indy 500 with a 6.6-liter inline-six-cylinder oil-burner was a fast and brutal machine that set a new lap record in qualifying leading up to the race. Though that car was withdrawn with turbocharger failure 71 laps in, its diesel powerplant left an indelible impression on the racing community, and that's something Mazda hopes to accomplish once again.
Mazda says that the diesel engine in its race car is pretty darn close to stock - 51 percent stock by parts count, and 63 percent stock by weight - which means the way it performs in competition is at least a somewhat meaningful way to the stock engine's durability in the real world. Check out the image of the Mazda6 Skyactiv-D racer posing alongside the 1952 Cummins above (click to enlarge) and feel free to peruse the press release below for the rest of the details.