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Mall of Georgia Mazda, 3546 Buford Dr., Buford, GA 30519

Mall of Georgia Mazda, 3546 Buford Dr., Buford, GA 30519

Auto blog

Mazda's first profit in five years in sight due to weak yen

Fri, 05 Apr 2013

Automotive News reports Mazda is set to turn a profit for the first time in five years. The automaker is more dependent on exports from Japan than other automakers based in that country, and as a result, it has long suffered at the hands of a strong yen. But the currency has declined in value by some 16 percent over the past six months and Mazda's shares have tripled in value to their highest level since 2008. Contrast this situation to a year ago when Mazda printed 1.22 billion new shares to raise cash. The move was equivalent to 70 percent of the company's then-outstanding stock, and values tumbled to record lows as a result.
Now that the yen has fallen to a value of around 96 per dollar, Mazda operations in the US are more profitable and the company now projects it will earn around $279 million for the next fiscal year. Automotive News says a one yen change against the dollar can have a 9.1 percent impact on Mazda operating profit compared to 4.7 percent at Subaru parent Fuji Heavy Industries or 3.1 percent at Toyota. Those automakers better insulate themselves from currency fluctuations with overseas manufacturing facilities.

2014 Mazda6 i Sport

Fri, 01 Feb 2013

In an automotive landscape dominated by platform sharing, technology exchange and any number of other cross-fertilization/cost-saving/amortization exercises, it's actually pretty rare that we get to drive a new car that is as "all-new" as this, the 2014 Mazda6. With brand-spanking new Skyactiv architecture throughout - engine, transmission, body and chassis all included - this 6 represents a new era of flexible production and cutting edge running gear for the happily lithe car company.
Our own Jonathon Ramsey did a cracking job of running the Mazda6 through its First Drive paces a few months ago, and sufficiently impressed upon us just how good looking a car this is for the midsize sedan segment. Suffice it to say, now, then, that this is easily the most interesting (and quite possibly the most beautiful) midsize sedan in the segment today. However, as Mr. Ramsey reviewed a fully contented example of the 6 - one equipped with the six-speed automatic transmission - we took advantage of Mazda's North American launch event of the car to suss out the base Mazda6 i Sport, complete with its six-speed Skyactiv manual gearbox. This may not shock you, but the stripper's pretty good, too.
Driving Notes

Mazda launches 25th Anniversary Miata pre-order site, priced from $32,205

Fri, 02 May 2014

Mazda made a big celebration of the MX-5 Miata at the 2014 New York Auto Show with a bunch of classic models on display. It capped off the model's 25th birthday with the announcement of the 2015 MX-5 Miata 25th Anniversary Edition and showed off the much-anticipated, next-generation version's chassis.
While we are still at least year away from the new Miata hitting the road, the anniversary edition is on its way and is limited to just 100 copies for the United States. The special cars start at $32,205, compared to $23,970 for the 2015 softtop model and $28,665 for the 2015 retractable hardtop version. There is an additional $795 destination charge for all of them.
To make sure everyone gets a chance to own the ceremonial convertible, Mazda has a countdown on its website until 10:25 AM PDT, May 20, 2014. When the day comes, 250 people can to register for the car, and the first 100 to be verified as buyers get the rare Miata. Those with multiple entries will be disqualified.