2015 Mazda Mazda6 I Touring on 2040-cars

Auto blog

Mazda2 sedan debuting in Thailand this month?

Mazda is reportedly set to introduce a Mazda2 with a four-door sedan body. Unlike the upcoming CX-3, which is debuting at the upcoming Los Angeles Auto Show and is almost certain to be sold in North America, this other version's chance here are a bit more mysterious.
According to The Bangkok Post, the Mazda2 sedan will make its word debut at the Thailand International Motor Expo on November 28, and the traditional five-door hatch will be there as well. Both body styles will be built in Thailand with diesel engines and will be the first vehicles to adhere to the country's eco-car rules for oil-burners with a SkyActiv 1.5-liter diesel that will make 105 horsepower.
At this time, there's no indication whether the new sedan might also be sold in the US, but we're not holding our breath - remember, the previous Mazda2 sedan never made it Stateside, either.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Masamichi Kogai new Mazda president and CEO

There's some executive rearranging going on in the top suite at Mazda Motor Corporation in Japan, with current CEO Takashi Yamanouchi telling reporters there "I'd like to hand over the work to younger people" now that the company has returned to profitability. Yamanouchi became CEO on November 19, 2008 of an independent Mazda that had to fight for its future in the immediate aftermath of the global financial crisis. What followed was four years of losses before finally getting back to black last year.
Masamichi Kogai (pictured) will be appointed the new president and CEO on June 25, pending approval at the company's annual general shareholders' meeting. Kogai assisted Seita Kanai with the production-efficiency initiative that Mazda called Mono Tsukuri Innovation, which worked to give export-dependent Mazda the best chance at profitability in spite of a rising yen. Kogai, lately in charge of production and purchasing, has been with the company since 1977 and worked in areas from R&D to logistics.
Kanai, who headed the Mono Tsukuri effort and was among the leadership on Skyactiv, will be promoted from executive vice president to vice chairman. Akira Marumoto will become executive VP of Mazda and assistant to new president Kogai. Yamanouchi will remain Chairman of the Board. There's a short press release below to make it official.