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Mazda reports highest profits in its 94-year history

We may only be a third of the way through 2014, but for Japanese companies, March 31 marked the end of fiscal 2014, and it was a banner financial year for Mazda's global operations. The Japanese independent saw its highest global operating profits in its nearly 100-year history. Its global operating profits were up a huge 238 percent. Yes, a 238 percent increase over 2012 to 1.36 billion euros ($1.88 billion), eclipsing the brand's previous best year, 2008, by 12 percent. Net earnings, revenue and global sales volume also saw increases over the last fiscal year.
What's most impressive, though, is where Mazda saw improvement. The notoriously rough European market was rather kind to the Zoom-Zoom brand, where sales increased 25 percent to 163,000 units. That figure was bolstered by a 35-percent sales increase in Great Britain and a 20-percent jump in Germany, Europe's two largest markets. Japanese sales, meanwhile, were up a respectable 13 percent, to 244,000 units. In China, Mazda saw a 12 percent bump.
Notice we aren't talking about North American sales? That's because Mazda only saw a moderate, five-percent gain in the New World, with sales climbing to 391,000 units in the US, Canada and Mexico. This is particularly disappointing considering Mazda has launched three critically acclaimed products (CX-5, Mazda6 and most recently, Mazda3) for the North American market over the past two fiscal years. Still, it isn't a particular reason to be concerned, as IHS industry analyst Stephanie Brinley notes. "Five percent isn't terrible," Brinley told Autoblog, saying that Mazda should see a bump in 2014 as the Mazda3 picks up steam.

Road & Track to take Miata on million-mile march

Road & Track has taken on a Miata project. One hell of a project, if we're honest. You see, the Miata in question, a 1989 example in Mariner Blue, isn't a high-mileage Mazda that the publication intends to fix up, or make race-worthy, or try to flip or give away to a reader or something. No, it's a rather typical well-used NA, with a hefty 325,000 miles on the clock to-date that the staff plans on driving until the six-digit odo reads all zeros again. One million miles or bust (or both, most likely).
Procured for the bargain-basement price of $1,600, complete with seat covers that "really do look like muppet pelts" (according to Zach Bowman) and a bondo-filled love tap on the nose, the NA Miata actually looks like just the sort of fun-machine that a real driving enthusiast would pick up to get some cheap thrills in. The R&T team already has some interesting plans for the Miata, including a potential run up Pikes Peak and loaning it out to readers (or perhaps your author...). Click through to read all about it.

Mazda CX-3 crossover coming to LA

The Mazda booth at this year's Los Angeles Auto Show will showcase some new crossovers. In addition to the refreshed CX-5 that we're expecting, the Japanese automaker has announced plans to unveil its new CX-3 compact crossover.
According to Mazda, the brand's entry into the compact CUV market will feature "the full range of SKYACTIV technology and KODO - Soul of Motion design." We take that to mean lightweight chassis and body architectures along with fuel-sipping gasoline and, perhaps, diesel engines.
The CX-3 will have to take on a slew of upcoming competitors, including the Honda HR-V, Chevrolet Trax and Jeep Renegade, and reports indicate it will share a platform with the Mazda2, which is just starting production in Mexico. We don't yet know if it will be front-wheel drive only or if all-wheel drive will be optional. The CUV is also likely to share the Mazda2's engine, which isn't yet revealed for the North American market. Japan gets the 2 with either a 1.3-liter gasoline engine or a 1.5-liter diesel.