2010 Mazda Mazdaspeed3 Sport on 2040-cars

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Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

2013 North American Car and Truck/Utility of the Year finalists announced [w/poll]

2012 is almost in the books and automakers are spending December gearing up for the 2013 auto show season, which tips off next month at the Detroit Auto Show. Traditionally, the latter opens up with the announcement of the North American Car and Truck/Utility of the Year awards, and this year figures to be no different.
But up until this moment, we didn't know which six vehicles would be parked ahead of the stage as finalists, with executives and engineers waiting for the winners to be disclosed. Whittled down from October's "short list" of nominees (11 cars and 10 truck/utility vehicles), the finalists are as follows:
2013 North American Car of the Year:

2015 Mazda3 shows its shape

Mazda's new Kodo design language is set to quickly spread across the automaker's entire lineup, judging by these spy shots of the next-generation Mazda3 that show some very familiar styling cues. No matter, we're impressed with what Mazda has done on the CX-5 crossover and Mazda6 sedan in terms of design, and we're happy to see the C-segment hatchback ditching the smile-for-a-mile Nagare design.
It's unclear what sort of architecture is found below the new Mazda3 - our spy shooters suggest that the car could simply be using a heavily massaged version of the Ford C1 platform found under the current car. Our best guess is that it's actually a reworked version of the platform used in the CX-5 crossover, however, chocked full of weight-saving Skyactiv technologies. After all, the CX-5 plays in the compact CUV segment, and those vehicles are commonly based on C-segment platforms. And besides, there's probably some economic savings at work with the new chassis - both in terms of fuel efficiency and economies of scale. Still, no one is totally certain what lies under all that black-and-white paper at the moment.
The new Mazda3 is targeted to arrive for the 2015 model year, meaning we could see a final production car debut as early as this year. We expect the hatch you see here to debut along with a traditional four-door sedan, and unless we hear otherwise, we don't doubt that a Mazdaspeed version will be far behind.