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Mazda poaches designer Kevin Rice back from BMW

Kevin Rice left Mazda a baker's dozen years ago, but now he's back.
A graduate of the Transportation Design program at Coventry University (just across town from Jaguar headquarters), Rice worked his way up in the industry working for the likes of Opel and Italdesign Giugiaro before landing a job at Mazda. Between 1995 and 2000, he collaborated on such projects as the RX-8 and the 1999 Neospace concept that previewed the Mazda2 before moving on to BMW, where the new 3 Series and 4 Series were among the last projects he worked on during his 13-year tenure in Munich.
Now back at Mazda, Rice has been named the Japanese automaker's new creative director, charged with further honing the brand's KODO design language from its European headquarters in Oberursel, Germany. We're looking forward to seeing what he and his design team come up with in the coming years.

Mazda reports highest profits in its 94-year history

We may only be a third of the way through 2014, but for Japanese companies, March 31 marked the end of fiscal 2014, and it was a banner financial year for Mazda's global operations. The Japanese independent saw its highest global operating profits in its nearly 100-year history. Its global operating profits were up a huge 238 percent. Yes, a 238 percent increase over 2012 to 1.36 billion euros ($1.88 billion), eclipsing the brand's previous best year, 2008, by 12 percent. Net earnings, revenue and global sales volume also saw increases over the last fiscal year.
What's most impressive, though, is where Mazda saw improvement. The notoriously rough European market was rather kind to the Zoom-Zoom brand, where sales increased 25 percent to 163,000 units. That figure was bolstered by a 35-percent sales increase in Great Britain and a 20-percent jump in Germany, Europe's two largest markets. Japanese sales, meanwhile, were up a respectable 13 percent, to 244,000 units. In China, Mazda saw a 12 percent bump.
Notice we aren't talking about North American sales? That's because Mazda only saw a moderate, five-percent gain in the New World, with sales climbing to 391,000 units in the US, Canada and Mexico. This is particularly disappointing considering Mazda has launched three critically acclaimed products (CX-5, Mazda6 and most recently, Mazda3) for the North American market over the past two fiscal years. Still, it isn't a particular reason to be concerned, as IHS industry analyst Stephanie Brinley notes. "Five percent isn't terrible," Brinley told Autoblog, saying that Mazda should see a bump in 2014 as the Mazda3 picks up steam.

2014 Mazda CX-5 with 2.5-liter Skyactiv engine

Back in October, we compared the relative merits of two new and very good small crossovers: the 2013 Ford Escape and 2013 Mazda CX-5. The CX-5 we tested then had Mazda's 2.0-liter Skyactiv-G engine under its hood, and it managed to just edge out the EcoBoosted Ford despite being down by some 23 horsepower and 34 pound-feet of torque. Had it been available, the 2.5-liter Skyactiv engine that we recently had the opportunity to try out in the 2014 Mazda CX-5, it may have made that comparison even easier to call in the Japanese CUV's favor.
Clearly, if you're in the market for a reasonably sized crossover, the CX-5 should, at the very least, be on your test-drive list. The new engine offering will let buyers opt for a stronger powerplant, with 184 hp and 185 lb-ft on tap. On our second day in Austin's Hill Country - the first was spent quick-spinning the 2014 Mazda6 i Sport, you'll recall - we covered a couple of hundred miles and put the new CX-5 through its paces; here's what we turned up.
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