2003 Mazda Miata Se Convertible 2-door 1.8l on 2040-cars

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We go Unplugged to celebrate Mazda Miata Month

Chances are good that you, loyal Autoblog reader, have long since chosen to follow us on Twitter and 'like' us on Facebook. (If you haven't, feel free to take a second and do so right now.) Anyway, if you're one of our social media posse, you might have already heard that we're smack dab in the middle of Miata Month. We've gotten Mazda to loan us a couple of MX-5 Miatas, allowing us to say a protracted, tear-filled goodbye to the current generation (NC) of the beloved roadster, just before it exits stage right and ushers in the next generation.
You'll see a few more Miata Month items here on Autoblog after we've said our final farewell, but we absolutely wanted to make sure we created some great video evidence of our month, as well. Right down below, then, in its unfiltered-audio splendor, is the Autoblog Unplugged version of the 2015 Mazda MX-5 Miata PRHT. Your author had a pretty great time wringing out the roadster for the creation of our short vid, and we really hope you dig listening along.

25th Anniversary Edition Mazda MX-5 Miata sells out in 10 minutes

Looking to buy one of the limited-edition 25th Anniversary Mazda MX-5 Miata roadsters? Well, you're too late. According to Mazda, all 100 examples of the darling two-seater have sold out - and it only took 10 minutes.
On Tuesday, Mazda opened its pre-order site for the limited-run Miata, and had intended to keep the site running until May 31, or until 250 customers were registered, whichever came first. Just 10 minutes later, 250 people had signed up. Now, Mazda will contact those folks, and the first 100 that are verified will be given the opportunity to pre-order the unique MX-5. "Upon verification of purchase intent and transmission selection, the customer's information will then be forwarded to the dealership of their choosing to finalize the transaction," Mazda said in a press release.
The 2015 MX-5 Miata 25th Anniversary Edition models will arrive at dealers this summer, retailing for $32,205 with the six-speed manual, or $32,655 for those desiring the automatic transmission. Based on the PRHT (Power Retractable Hard Top) model, the limited-edition Miata adds Bilstein shocks, a Soul Red metallic paint job (the same found on the gorgeous Mazda6) with a contrasting black roof, gunmetal wheels and an off-white leather interior. Special badging will be found inside the car, and buyers will also be treated to a custom-crafted Tourneau watch and a display winder box.

Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.