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Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

2016 Mazda MX-5 Miata a knight in white satin

We're not going to lie to you. The reason you're seeing the fourth-generation Mazda MX-5 Miata on these pages again is solely because this is the first time we're seeing the roadster displayed in a color other than the ruby shade it was first shown in. Okay, okay, so this is the first time the Miata is being displayed at a North American auto show other than SEMA, and we'd say that this is the first time Mazda is showing a US-spec model, but clearly this is a right-hand-drive car. Either way, there's still not much to it yet, especially since Mazda is still withholding power and performance figures.
As expected, the ND Miata, as it is already known among the cognoscenti, will receive a 2.0-liter Skyactiv four-cylinder and the buyer's choice of a six-speed manual or a six-speed automatic here in the US. The 1.5-liter model engine that had been linked to the car back in the rumormill stage will not make it to our showrooms.
Preliminary specifications still show the Miata measuring just 154.1 inches in length overall, with an increased track width to 68.1 inches and a low, low overall height of 49.0 inches. Despite the larger-displacement engine and its presumably heavier weight, Mazda is still claiming ideal 50:50 weight distribution and a weight loss of over 220 pounds versus today's NC generation. All of which sounds like the Miata has the right ingredients to make good on its promised Jinba Ittai ("rider and horse as one") driving experience.

Live pics of 2014 Mazda3 from NYC, sedan on its way

Here it is, ladies and gentlemen, straight from the memory cards of our own cameras. As you can see, the only version of the 2014 Mazda3 that the automaker is showing off at the moment is the hatchback, but we've gotten confirmation from Mazda that the sedan version will be shown sometime within the next five weeks.
So far, Mazda isn't commenting on whether or not we can expect a higher-performance Mazdaspeed3 version of the car, but we've got our fingers crossed. In any case, we're quite drawn to the appearance of this new hatchback from Mazda, with its flowing lines and character creases setting it apart from the rest of the compact segment in which it competes.
We also appreciate the sound engineering that went into the new 3. Despite boasting a wheelbase that's longer than the car it replaces, we're pleased to see that Mazda has kept its exterior size in check - it's actually shorter overall than the last-gen model - while also reducing weight by about 200 pounds. That's bound to be good for the new 3's dynamic properties.