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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

2014 Mazda6 to start at $20,880*

We got our very first taste of the impressive 2014 Mazda6 back in October, and had more than a few good things to say about the midsizer. One piece of information that was conspicuous by its absence, however, was a sticker price.
Now, with zero pomp and circumstance (not even a press release as of this writing), Mazda has dropped what looks to be official pricing for the 6 on its consumer website.
$20,880 is the asking price for the base Mazda6 Sport with a manual transmission (plus $795 worth of destination charges, for a total of $21,675). Alaska residents will need to cough up $840 for destination. The loaded-up Mazda6 Grand Touring shown on the site will set you back a total of $30,290 (MSRP of $29,495), but it isn't clear if that's the starting price of the Grand Touring trim. Mazda is taking orders for the new 6 right now, and the cars will be available on January 2, 2013.

Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.