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Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

Mazda6 Skyactiv-D racecar gets first win at Road Atlanta

Mazda has a long motorsports history, and one that is peppered with fascinating cars. The latest chapter in Mazda's racing story has just been written, as Joel Miller and Andrew Carbonell have driven the Visit Florida Racing Mazda6 Skyactiv-D to the car's first ever victory at the Rolex Grand-Am GX race at Road Atlanta. The win marks the first ever for Mazda's diesel-burning, production-car based Skyactiv-D racer, and the first win for a diesel-powered car in a Grand-Am event.
In fact, it was a particularly good day for the Mazda Motorsports team, as a Mazda6 also picked up the third finishing spot at Road Atlanta. Director of Mazda Motorsports, John M. Doonan, said of the racecar, "We've always said that the best street cars make the best racecars, and, with more than half of the components in the race engine being shared with the street engine, this program is a solid proof-point."
SpeedSource Engineering, which helped to build the Mazda6 racer, was greatly heartened by the car's performance in just it's fourth-ever race. Owner Sylvain Tremblay called the victory, "a tribute to the thousands of hours of hard work over many months," continuing, "The normal plan with a new car is to spend the first year in development, the second year seeking race wins, and challenging for a championship in year three. We are already at our year-two status after four races. We can't wait to get to the Belle Isle course in Detroit for round five."

Will Mazda show the next Miata's chassis in NY?

Mazda is being very sneaky about what it is bringing to the New York Auto Show, and it might have something to do with the next-generation MX-5 Miata. Australian website Motoring.com.au spoke to a company insider who told it that at least the chassis for the roadster would debut in Manhattan. The rumor goes that the show will act as the kickoff for the PR campaign for the new model.
We contacted Mazda USA PR Director Jeremy Barnes to find out more, and he would neither confirm nor deny the rumor. "Just because you read it on the Internet doesn't mean you should repeat it," he said to Autoblog. That's not exactly an outright, No.
Supporting evidence that the new drop top might be appearing in the Big Apple includes Mazda's plan to celebrate the model's 25th anniversary at the show. It's bringing 15 cars from the first three generations to display. "It will be absolutely worth attending the New York Auto Show if you're a Miata fan," Barnes said. That at least hints that there might be something he's not telling us. Otherwise it's a lot of sizzle without much steak.