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Mazda recalling 18k Mazda6 and RX-8 models over airbag inflators

Faulty Takata airbag inflators keep taking their toll on automakers. Mazda is the latest to be affected in the US by announcing a recall covering 18,050 Mazda6 and RX-8 models to replace the front, passenger-side airbags. Specifically, the campaign covers 18,000 Mazda6 units from the 2003 and 2004 model years built between May 29, 2002, and March 4, 2004, and 50 RX-8 vehicles from the 2004 model year made between June 25, 2003, and June 30, 2003.
As with the rest of the vehicles with these faulty inflators, it's possible for the part to rupture when deploying the airbag and potentially spray shrapnel at the occupant. Mazda's defect notice goes into a bit more detail than most about the problem saying: "some propellant wafers have been produced with an inadequate compaction force, or may have been exposed to uncontrolled moisture conditions (those wafers could have absorbed moisture beyond the allowable limits)."
This isn't Mazda's first difficulty with Takata-supplied airbags this year. The company was among the seven automakers that recalled vehicles in hot-weather states over the inflators. It also had to recently fix 42,000 Mazda6 vehicles in China over the issue.

Mazda2 successor to ride atop shortened CX-5 platform

Mazda, looking to make the most of its new, lightweight Skyactiv vehicle architecture, will allegedly use a version of the CX-5 crossover's platform to underpin its next-generation Mazda2 hatchback, according to a report from Just-Auto.com. Of course, the Mazda2 is a much smaller vehicle than its larger CUV stablemate, so some serious chopping will no doubt be in order when it comes time to engineer the replacement for the company's smallest hatch.
Currently, the CX-5 and the sleek new Mazda6 share many of the same platform components, and this architecture will already be scaled down to support the next-generation Mazda3 sedan and hatchback, which will debut later this year. Just-Auto.com states that all of Mazda's remaining front-wheel-drive vehicles will eventually switch to reworked versions of this Skyactiv platform, including the replacement for the larger CX-9 crossover.
Also of note, Mazda will reportedly be switching to shorter, four-year lifecycles for its vehicles. This means that the newly launched Mazda6 will be replaced for the 2016 calendar year, with a refresh coming sometime in 2014. That said, vehicles with platforms supplied by other automakers (like the upcoming MX-5 Miata replacement that will share its underpinnings with an Alfa Romeo product) will not necessarily follow this four-year rule.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.