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Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Mazda6 GX Grand-Am racer goes where no diesel sedan has gone before

There has never been a four-door diesel sedan in the Grand-Am series, until now: The blunt, bewinged grille of the Mazda6 GX has blown right through that wall. It's said that racing improves the breed, but usually the breed has gone on sale when the racing begins. One of the unusual aspects of the Mazda6 GX, on the other hand, is that while the diesel won't go on sale to the public until later this year, it will already have tasted racing blood by the end of the day. That kind of reversal is more likely found with super coupes like the Lexus LFA and Honda NSX.
Mazda has taken class wins at Daytona's 24-hour race a whopping 23 times since 1975, most recently in 2010 with the RX-8 in the GT class. This year the Hiroshima company decided to show off its SkyActiv technology, then turned things up to eleven by opting for its SkyActiv-D instead of the more conventional SkyActiv-G gas engine to run in the new GX class. It will be joined by competitors like the Lotus Evora and Porsche Cayman in the class, nevertheless, at 2.4 liters, it's the smallest engine on the grid.
Time has not been a friend, either - Mazda said that the first five SkyActiv-D engines off the production line went to Speed Source in Coral Springs, Florida, the company that preps Mazda's race vehicles. Still, race driver Jonathan Baumarito on the #70 car said that although the engine's been on the dyno since February of last year, it's only been in the car for about a month and there have been only a couple of test days.

Mazda previews 2016 Miata Global MX-5 Cup racer

At this point, we all know that the Mazda MX-5 Miata is a highly capable racing platform. Mazda even claims that the car is the most road-raced model in the world. Fittingly, then, the Japanese brand is making a huge announcement about the future of motorsport for its next-generation convertible. The MX-5 Cup is going worldwide in 2016 as the MX-5 Global Cup, and all of the racers are getting behind the wheel of the upcoming fourth-gen Miata, similar to the gorgeous redhead pictured above.
"It has long been our goal to see Mazda fans around the world competing in identical MX-5s, and the launch of the 2016 MX-5 Miata is the perfect time to make this goal a reality," said Masahiro Moro, Managing Executive Officer in charge of Global Sales, Marketing and Customer Service for Mazda in the company's announcement.
The racing version makes its grand debut at this year's SEMA show, although at the moment it's really more of a concept. Mazda confirms that the racer uses the 2.0-liter SkyActiv four-cylinder, but the other important parts like tires, suspension and safety equipment are not yet determined. The cars "will be sold ready to race from a single supplier," according to automaker's announcement for the series.