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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

2014 Mazda3 breaks cover early, in Euro-spec at least

We're set to get a closer look at the US-spec 2014 Mazda3 later today, but AutoExpress has the first peek at the machine's European cousin (after initial leaks reportedly came from a Czech outlet). The photos show a compact that's taken plenty of design inspiration from its older sister, the Mazda6. That's excellent news, as the larger car's dynamic front fascia, accentuated fender arches and long nose translate well to the Mazda3. Inside, there are are new and improved material choices, and the longer wheelbase means occupants get to enjoy more room than before. There's also a larger trunk with 12.3 cubic feet of cargo capacity.
Buyers in the EU can get their hands on a 1.5-liter Skyactiv-G gasoline engine with 99 horsepower, though the old 2.0-liter four-cylinder will still be available in either 118 hp or 163 hp configuration. A 2.2-liter diesel tops out the engine choices.
The 2014 Mazda3 is lighter than its predecessor and boasts disk brakes and a multi-link rear suspension on every trim. That means this thing should be fun to shuffle around. Stay tuned for details on the US-spec variant later today, including a lot more images of the good-looking hatch.

Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.