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Maserati and Lamborghini pull out of Iran
Wed, 16 Jan 2013Daimler is out, Toyota is out, Porsche is out, Hyundai, PSA Peugeot-Citroën are out and when it comes to selling cars in Iran, now Maserati and Lamborghini are out, too. The definitive pullouts of those last two automakers are said to be reactions to a press conference held by a group called United Against Nuclear Iran (UANI). The group highlights businesses that sell in both the US market and Iran, and works to get those businesses to choose one market or the other.
UANI said it had sent letters to Maserati and Lamborghini about their dealings in Iran, but that the letters went unanswered. Mark Wallace, head of UANI and a former US ambassador to the United Nations, held a press conference in October of last year that referenced the two companies. Apparently Lamborghini contacted Wallace just after the press conference and told him "they were out, they weren't doing any business in Iran anymore."
Discussions with Maserati then took place, and the Italian automaker said it had been out of Iran ever since Fiat announced it was leaving the country in May 2011. UANI said Maserati had been in talks with an Iranian distributor, however, and that distributor was continuing to use the Maserati name. The carmaker has since cut all ties with Iranian interests and has prevented its name from being used, adding that its new models will not be able to be sold there because they won't pass regulations the country's regulations.
Autocar compares new Maserati Quattroporte to Jaguar XJ
Mon, 07 Jan 2013Autocar's Steve Sutcliffe took the 2014 Maserati Quattroporte on a spin along snowy mountain roads to test it for a specific brief: as a limousine for the chauffeured class. It's sporting credentials are impressive: Twin-turbocharged 3.8-liter V8, 532 horsepower, 475 pound-feet of torque in casual circumstances that rises to 532 lb-ft in overboost, a 0-to-60 mile-per-hour sprint of 4.7 seconds and a top speed of 191 mph.
However, citing Maserati's desire to not just increase its sales to 50,000-per-annum by 2015, but to sell many more of its cars in China, Sutcliffe wanted to find out if the livery side of the Quattroporte could match its sport sedan side. So after taking the pilot's seat and trying out the sport settings, Sutcliffe hops in back to test out the CEO's seat.
Then he compares the Quattroporte against the long-wheelbase Jaguar XJ with its supercharged V8, a sedan that's 15,000 pounds less expensive than the Maserati. It doesn't take long for him to find that one of them is a clear winner when it comes to transporting VIPs. To find out which one, enjoy the video below.
Maserati looking to book 13,000 sales of new Quattroporte in 2013
Mon, 10 Dec 2012Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.