Maserati Quattroporte S, Nero, Sabbia, Black, Tan, Qp, Custom Rims, 22's, on 2040-cars

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2014 Quattroporte kicks off 50th anniversary for Maserati with new V6, AWD

It's not that often that we get to talk about a new Maserati model, but that's all about to change. The Italian automaker is using the 2014 Quattroporte to begin a lineup expansion that will soon grow to no fewer than five models. Entering its sixth generation, the Quattroporte has been completely redesigned, and is also adding a new V6 engine and all-wheel drive.
Pictures of the car were released last year and we've even had the chance to drive the car in France already, but we finally got to see both the 410-horsepower V6 and 530-hp V8 versions of the car at its debut at the Detroit Auto Show. The new Quattroporte is 100-percent Maserati with its svelte-ye-aggressive styling, but it adds more of a mainstream look to better compete with the growing number of high-end luxury sedans. Not all of the Autoblog staff consider it an improvement, but it doesn't stray too far from the Italian styling of the last model.
The interior has also been brought up to date with modern infotainment technology and improved luxury courtesy of a longer wheelbase bringing more space to rear-seat occupants. While the V8 we drove had a bench rear seat and oddly retro-modern wheels, the car on display had more conventional wheels and the two-passenger rear seat bucket seat layout.

Maserati orders explode, 22,500 through September

Last year when Maserati revealed a plan to sell 50,000 units globally by 2015, it seemed like a pretty steep goal for an automaker that had sold just 6,300 units for the entire year. It turns out that goal may be a little on the conservative side. Through September, Automotive News Europe says the Italian automaker has already racked up 22,500 orders mainly on the backs of the redesigned Quattroporte and the all-new Ghibli, and there are still more new products in the pipeline.
Back in August, we heard that demand in China was playing a strong role in Maserati's big numbers in 2013, and this doesn't even include the upcoming Levante SUV, which Maserati CEO Harald Wester expects to add as many as 25,000 units to the mix when it goes on sale in 2015. According to the ANE report, the Quattroporte is still the most popular model with almost 10,000 orders so far this year, while the smaller and more affordable Ghibli is performing quite well with almost 8,000 orders; the aging, but soon-to-be-replaced, GranTurismo models have about 5,000 orders.

Maserati introduces Ghibli to Americans in Super Bowl spot

Fiat Chrysler Automobiles aired three commercials during this year's Super Bowl, and the first spot was given to Maserarti during the first quarter of the big game. The 90-second ad was used by Maserati to introduce its new midsize Ghibli luxury sports sedan to a very captive American audience.
Called Strike, the Ghibli commercial tells the familiar tale of the little guy who waits around for the world's giants to let down their guard. Scroll down to watch the spot yourself and let us know if it lives up to the high bar that Chrysler brands have set for themselves in past Super Bowls.