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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

2015 Maserati Quattroporte gets the lightest possible updates

A week after its debut on the interwebs, Maserati has trotted out its freshened Quattroporte range at the LA Auto Show, giving us our first in-person look at the changes to the top-of-the-line GTS trim.
Maserati has tweaked the headlights across the range, while the GTS gains new body-color trim pieces on the lower bodywork. Red badging on the wheelcaps and and a freshened trident badge are some of the more obvious changes, while new lower bodywork is matched to the main exterior color. While these tweaks are nice, we aren't totally sure they deliver on the "sportier and aggressive appearance" that the Italian company is aiming for in model year 2015.
What do you think? Could Maserati have stood to go further for the 2015 Quattroporte, or is this sort of super-light freshening just what the doctor ordered? Let us know what you think in Comments.

Stirling Moss-crashed 1956 Maserati 450S to be auctioned in Monaco

RM Auctions has some very special and expensive Italian sportscars of the 50s and 60s consigned for its auction in Monaco on May 10, but the one that currently carries the highest estimated value at between 4 and 5.5 million euros ($5.5 - $7.5 million) is a 1956 Maserati 450S with some very interesting provenance.
The Maserati started its life as a six-cylinder 350S that Stirling Moss drove in the 1956 Mille Miglia race. Unfortunately, the brakes failed, and it crashed into a tree and nearly into a ravine. Moss and his co-driver weren't injured, but the car was kaputt.
Maserati repaired it and used the chassis as a test mule for its new 5.7-liter V8 racecar called the 450S. It featured an extended wheelbase to fit the larger engine and a new body with a single seat. The racer hit the track again at the hands of Moss and Juan Manuel Fangio in the 1957 Buenos Aires 1000 KM but retired with transmission issues. Later that season, it crashed again at the 1957 Mille Miglia at the hands of driver Jean Behra. After that, the car sat around the workshop until it was sold without an engine in 1965.