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2014 Maserati Ghibli snarls in Shanghai

Big things are happening at Maserati, where the automaker is looking to increase its sales to 50,000 units annually. In addition to the revised Quattroporte that we saw at the Detroit Auto Show earlier this year, Maserati has launched the all-new Ghibli here in Shanghai - a smaller, more driver-focused model that will take on the likes of the Audi A6, BMW 5 Series and Mercedes-Benz E-Class.
At launch, the Ghibli will be offered with three six-cylinder engines, two gas and one diesel. The base engine is a turbocharged 3.0-liter V6 with 330 horsepower and 368 pound-feet of torque, good for a 0-62 time of 5.6 seconds. The more powerful Ghibli S, however, comes with a twin-turbocharged version of this engine, good for 410 hp and 406 lb-ft, reducing that 0-62 time to just five seconds flat. On the diesel end, the Ghibli will offer a 3.0-liter diesel V6 with 275 hp and 443 lb-ft of twist, able to do that same 62-mile-per-hour run in a still impressive 6.3 seconds. The more powerful Ghibli S will also be available with Maserati's new Q4 all-wheel-drive system, though we're told that this feature cannot be had on right-hand-drive versions.
As for what we can see here in Shanghai, the Ghibli looks pretty darn good, though that front fascia reminds us an awful lot of the BMW 3 Series. (Seriously, just picture the Bimmer with a more gaping grille opening.) Maserati will offer the Ghibli with standard 18-inch wheels, though 19s, 20s, and even 21s will be available as optional extras.

1967 Maserati Ghibli puts the grand in grand tourer

Motor Tend technical director Frank Markus owns a 1967 Maserati Ghibli, bought back in the early 2000s when "they could be had for Camry money" - now Hagerty values them anywhere from $63,000 to $107,000. The grand tourer designed by Giorgetto Giugiaro outsold the more powerful and less expensive Ferrari 365 Daytona, and the more powerful and more expensive Lamborghini Miura.
Carlos Lago, host of the magazine's Ignition video series, figures it's because of the Ghibli's long-haul comfort and the tractability of its 4.7-liter V8 with 330-horsepower and 330 pound-feet accessed with a five-speed manual, even though he cites the powertrain and suspension as being behind the times.
There's no arguing about the Ghibli's sound, though. You can get several ears-full of it, as well as Lagos' and Markus' thoughts on the car, in the video above.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.