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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Hear the Maserati Alfieri clear its throat at Villa d'Este

We know that Maserati will eventually bring a version of its Alfieri Concept to the road, as a next-generation production model slated to arrive in 2016. Shown at the Concours d'Elegance at Villa d'Este, the Alfieri wowed spectators with its throaty singing voice, releasing a few barks and a very racy idle note. Sadly, we know it won't sound exactly like this when it goes on sale.
See, Maserati is adopting a V6-only plan with the Alfieri, so the 4.7-liter V8 shown in the concept and adopted from the GranTurismo, isn't going to make be available in the production model. That's not to say the production car will sound bad - we've every reason to believe it won't - but that this isn't an accurate representation of what the 2016 Alfieri will sound like.
Take a listen and a look at the video down below, then hop into Comments and let us know what you think.

Maserati introduces Ghibli to Americans in Super Bowl spot

Fiat Chrysler Automobiles aired three commercials during this year's Super Bowl, and the first spot was given to Maserarti during the first quarter of the big game. The 90-second ad was used by Maserati to introduce its new midsize Ghibli luxury sports sedan to a very captive American audience.
Called Strike, the Ghibli commercial tells the familiar tale of the little guy who waits around for the world's giants to let down their guard. Scroll down to watch the spot yourself and let us know if it lives up to the high bar that Chrysler brands have set for themselves in past Super Bowls.