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Elise Time Attack could be most extreme Lotus yet

The Lotus Elise has given birth to some seriously fast and varied machinery. Aside from Lotus' own models like the Exige, 2-Eleven, 340R and Europa, electric vehicles like the Tesla Roadster, not to mention the never-released Dodge Circuit and Detroit Electric SP:01, are all based on the Elise's platform. As were/are the Melkus RS 2000, the Opel Speedster/Vauxhall VX220 and the Hennessey Venom GT. But this could be the most extreme use of the lightweight chassis yet.
This Series 1 Elise has been built by one performance-obsessed Brit with a single purpose: to compete in the UK's Time Attack championship. For those unfamiliar, Time Attack is something like a rally or a hillclimb event, only it takes place on a racing circuit. Each vehicle goes out on the track by itself and sets the best time it can, without needing to worry about other competitors until the finish line is crossed and it's the next racer's turn. That's what drove Lee to modify his Lotus so thoroughly, with more wings, diffusers, flaps and carbon fiber than a Boeing factory. Check it out in the video below.

Lotus rolls out factory delivery program for Elise, Exige and Evora

"We are delighted to open our doors to customers so that they can collect their new car from us direct." - Jean-Marc Gales
Buying a Lotus sports car now comes with an added perk - you get a peek behind the curtain at the famous factory in Hethel, England.

Lotus hiring 100 after securing lb100m investment

Lotus is getting a shot in the arm courtesy of corporate parent DRB-Hicom, which has announced a 100-million pound ($152.3M USD at today's rates) investment in the Hethel, UK-based manufacturer. The troubled brand was also in the news last week, with DRB announcing a new, three-year plan that would see variants of existing models introduced.
The money will create 100 new jobs in Hethel, with 45 new engineers, 40 manufacturing operatives and 18 university grads joining the team. Lotus has already seen an uptick in sales this year, according to a Norfolk-based news site, with 40 to 45 cars being produced per week and 722 road cars and 45 race cars sold between January and May. Even sales in the UK have seen a big jump - Lotus only moved 70 units in 2012, but it's already sold 80 cars in the first half of 2013.
Better yet, Lotus is citing an increased demand for its cars around the globe as the motive behind the new hires. While still quite uncertain, Lotus looks like it might finally be on the right track.