Sport Pack Premium Pack Black Pack Forged Anthracite Wheels on 2040-cars

Auto blog

Lotus hiring 100 after securing lb100m investment

Lotus is getting a shot in the arm courtesy of corporate parent DRB-Hicom, which has announced a 100-million pound ($152.3M USD at today's rates) investment in the Hethel, UK-based manufacturer. The troubled brand was also in the news last week, with DRB announcing a new, three-year plan that would see variants of existing models introduced.
The money will create 100 new jobs in Hethel, with 45 new engineers, 40 manufacturing operatives and 18 university grads joining the team. Lotus has already seen an uptick in sales this year, according to a Norfolk-based news site, with 40 to 45 cars being produced per week and 722 road cars and 45 race cars sold between January and May. Even sales in the UK have seen a big jump - Lotus only moved 70 units in 2012, but it's already sold 80 cars in the first half of 2013.
Better yet, Lotus is citing an increased demand for its cars around the globe as the motive behind the new hires. While still quite uncertain, Lotus looks like it might finally be on the right track.

Lotus confirms new Elise S Cup

Head on over to the Lotus website, and though the Elise isn't offered in the United States anymore, buyers in other markets can choose between numerous models: there's the base Elise, the Elise Club Racer, the Elise S and the Elise S Club Racer, and that's before even getting into the even more extreme Exige that's also based on the Elise. Track-day enthusiasts can also go for the full-on Elise S Cup R, but now the British sportscar manufacturer has confirmed a new variant.
Called the Elise S Cup, it slots in between the CR and the Cup R as an extreme performance model that can actually be driven to the track and back home on public roads. The S designation tells us it packs the 1.8-liter supercharged four that already produces 217 horsepower and 184 pound-feet of torque in the existing Elise S, Elise S CR and Elise S Cup R, but as we saw when Lotus was testing the new variant around the Nürburgring, the Elise S Cup packs some key upgrades.
It's got an aero kit - including front splitter, winglets, side skirts, rear diffuser and rear wing - that's more aggressive than other road-going models (though apparently less extreme than the track-focused S Cup R), helping to generate 145 lbs of downforce at 100 mph and 275 lbs at top speed and besting the Elise S around the Lotus test track by an impressive three seconds.

Lotus responds to rumors of demise, promises 2016 MY Evora

It's not been a great week for Lotus. Seven days ago, the UK-based automaker laid off a quarter of its workforce, terminating "up to 325 jobs." And then, just a few days ago, it was reported that the company would be ending US sales of its well-received Evora due to the expiration of an airbag exemption. The Evora is the only vehicle Lotus sells in the US, meaning its end effectively removes the brand from the market.
That was apparently a bridge too far, though, as the company has issued defiant statement, claiming it'll be back, in both the US and Canada, for model year 2016, with an air-bag compliant Evora.
"I know that this will be welcome news to our thousands of owners and fans in North America, but the reality is that there was never any intention to leave. The North American market is vitally important for us and we intend to expand our dealer network and grow our sales volumes in the future," Jean-Marc Gales, CEO of Group Lotus said in a statement. "I would like to thank our fantastic Lotus following for their support over the years and remind them that we are working on many exciting products for the future. We will continue to explore our core values on how to make a sports car better by making it faster, lighter and maintain the pure driving experience."