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James Bond Lotus Esprit submarine car headed to auction [w/video]

We've covered many cars from the movies and TV that have made their way to auction (the original Batmobile, good old General Lee and even Bond's iconic Aston Martin DB5), but this one ranks up there among the rarest and coolest. RM Auctions has just announced that the Lotus Esprit submarine car used in the James Bond film The Spy Who Loved Me has been added to the docket for its upcoming auction in London, September 8-9.
Of course, there are dozens of Bond cars floating around out there in collections, but none as unique as this Lotus, which ended a chase scene in the movie by taking a long walk off a short pier and transforming itself into a submersible. Since CGI was a meaningless collection of letters back then, the producers of the film actually built a fully functional Lotus Esprit submarine for the shoot. They hired Perry Oceangraphic in Florida to turn one of their six Esprit body shells into a fully functioning submarine, and former US Navy Seal Don Griffin was tapped for piloting duties. RM Auctions claims the Esprit submarine cost over $100,000 to build at the time, which is about $400,000 in today's dollars.
The submarine car comes with a incredible story, too. After filming in the '70s, it was shipped to Long Island, NY where it was kept in a storage unit that was paid in advance for ten years. When the storage contract ended in 1989 and no one claimed the contents, they were sold off in a blind auction to an area couple who had no idea what they were getting. The car has been shown occasionally in the years since, but its value remained purely speculative, until now. To date, the most valuable Bond car we know of is the original Aston Martin DB5 used in Goldfinger and Thunderball that sold for $4.6 million in 2010, but when the gavel falls at RM Auctions' London sale in September, we'll find out if the car nicknamed "Wet Nellie" on set can beat it.

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Kimi Raikkonen moving to Ferrari?

Kimi Raikkonen, easily one of our favorite current drivers in Formula 1, may be making a move from Lotus to Ferrari, according to a Finnish tabloid called Ilta-Sanomat. Raikkonen, who won the driver's championship in 2007 with the Italian brand, is in high demand and is also rumored to have options on the table from Red Bull and his current team.
Of course, a move by Kimi to Ferrari means at least one of the Maranello-based outfit would need to find another ride. Driving ace Fernando Alonso has publicly voiced his displeasure with the Ferrari chassis, and rumors have the Spaniard considering a move to Red Bull to replace Mark Webber. Buckle up, folks, this Silly Season is shaping up to be bumpy...