2011 Lotus Evora S 2+2 Epsom Green Over Slate Grey W/ All The Options on 2040-cars

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Lotus renames Russell Carr its head of design

There's been a changing of the guard at Lotus recently. The legendary British sports car manufacturer fired its controversial chief executive Dany Bahar and replaced him recently with Jean-Marc Gales. And now it's named a new chief designer. Or rather, renamed its old one to the post.
That designer is the appropriately named Russell Carr, who had previously held the post until Bahar brought in his former compatriot Donato Coco (with whom he had previously served at Ferrari) and charged him with designing a series of ambitious but ill-fated concept cars that debuted at the 2010 Paris Motor Show and were subsequently axed on Bahar's way out. Now Coco has been shown the door as well, effective at the end of this month. In his place, Carr - who has been with Lotus since 1990 - has been given back his old job after having been demoted to playing second fiddle to Coco for five years.
Although both Gales and Coco both served in senior positions at PSA Peugeot Citroën, Gales didn't join the French automaker until 2009 - the same year that Coco joined Lotus, five years after having left PSA to work at Ferrari.

Lotus Evora GX to race in U.S. Grand-Am series

The Lotus Evora has taken many forms as a race car over the past few years, starting in 2009 with the Type 124 Endurance Racer built for the FIA GT. Since then, Lotus has developed a GT4 Cup version designed for a one-make series, the Evora GTE that currently competes in the GT class of the ALMS and the recently introduced Evora GTC.
Now, Lotus has released the Evora GX, a variation of the GTC tweaked to specifically meet the requirements of Grand-Am's new GX class that will launch at the start of the 2013 race season. While the two cars are very similar, using the same lightweight carbon fiber and plexiglass bodywork, the GX version gets a thicker U.S.-spec roll cage, a revised front splitter and bumper, a standard Grand-Am rear wing, yellow headlights and a new fuel filler system. ABS and traction control have also been removed per Grand-Am regulations.
Pricing for the Evora GX is listed at $335,000 with each one built to order, and one customer has already taken the plunge. McMahon Raceworks has placed an order and should have the car on the starting grid at the first race next year.

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...