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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus honors F1 efforts with limited-edition Exige LF1

Lotus has announced a new, special edition of its hardcore Exige for customers in the UK and Europe. Limited to just 81 units (for the Lotus Formula One team's 81 victories), the new Exige LF1 is the ultimate accessory for fans of the British manufacturer's Formula One efforts.
Befitting of a car inspired by the Lotus E22, this particular Exige is finished in the team's traditional black and gold colors, complete with red accents inspired by the F1 racer. The exterior is further enhanced with unique badges that proclaim the LF1's limited-edition status. Matte gold wheels have also been fitted, just like this Lotus' big brother.
This isn't purely a paint-and-stickers job, though. Lotus has also touched up the cabin, offering up black leather and "technical fabric," complete with gold contrast stitching and piping. The seat backs and floor mats feature embroidered logos, while an individually numbered, carbon-fiber plaque sits on the LF1's dash.

Genii capitalizing on Lotus F1 tech with new sports car?

Detractors will tell you that there's little to be applied from Formula One racing to the cars we drive, but what about the cars most of us could only dream of driving? We're talking about supercars from the likes of Ferrari and McLaren - two hugely successful F1 racing teams that have successfully made the transition into building exotic sports cars for the road. And soon there may be one more.
That would be the Lotus F1 Team, which is rumored to be working on a sports car project of its own. Now we know what you might be thinking: Lotus already makes sports cars. Indeed they do, only the F1 team has nothing more to do with the automaker behind the Exige and Evora than the name they share. Today the team (formerly known as Toleman, Benetton and Renault) is owned by Genii Capital, whose chairman Gerald Lopez recently confirmed the rumors to Auto Motor und Sport: "We are going to develop a carbon chassis for a sports car that can be built in large quantities.... But this has nothing to do with Formula 1."
With little to nothing in the way of details available, the circulating rumors had tied the venture to on-again, off-again Italian auto marque De Tomaso. But our source at ATS (which recently bought the rights to the De Tomaso name following Gian Mario Rossignolo's aborted attempt to revive it) firmly denied the prospect of any such collaboration. Spokesmen for the Lotus F1 Team would not divulge any information; neither would the press office for parent company Genii Capital, leaving the door wide open to speculation once again.