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Farley says Lincoln learnings in China could influence brand in US

Automotive News reports Lincoln is looking to Chinese luxury shoppers for customer service ideas. Those notions may eventually make their way back to the US in the form of new dealership training. Jim Farley, the executive vice president of global marketing for Ford, tells Automotive News, "In many ways, China will be a listening post for Lincoln in the United States. Soon China will be the largest luxury market in the world." Farley also said that in China, the Lincoln brand is currently where Lexus was when the Japanese brand first landed in the US.
Lincoln is slated to open its first Chinese dealerships in 2014. The brand is largely unknown in Asia, and Lincoln representatives have been visiting other luxury dealers in China for an idea of what buyers there expect. Lincoln has also studied non-automotive luxury shopping, paying special attention to high-end retail branding.
Of course, this whole song and dance feels awfully familiar. Lincoln has focused heavily on remaking the brand and recrafting its marketing here in the States, thus far without sufficient product to back the play. Lincoln is already late to the China game, and without the necessary products to lure buyers away from established bodies like Buick and Cadillac, Lincoln may be doomed to repeat its fate here in the US.

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Ford issues four recalls covering 163k vehicles

Recalls! 2014 will be forever remembered as the year that automakers went recall crazy, with millions and millions of vehicles adding up to crush previous recall records well before the end of the year. Adding to that tally is Ford, which announced a call-back for 163,000 vehicles.
Leading that charge are the 2.0-liter, EcoBoost four-cylinder engines of the Ford Focus ST and Ford Escape. 160,000 of the 2013 and 2014 models have bad wiring harnesses that can disrupt the signals traveling to the powertrain control module. That, in turn, could lead to a check engine light, reduced power and stalling. Notably, Ford hasn't recalled any other vehicles that feature the 2.0 EcoBoost, such as the Fusion, Taurus or Explorer.
While the Focus ST and Escape constitute the vast majority of recalled vehicles, they aren't the only problem children in the Ford family. 1,300 Transit passenger vans from model year 2015 were recalled due to brake fluid leaks, while another 600 Transit cargo variants were recalled after Ford discovered the windowless sliding doors could come open in the event of a side-impact crash. Dealers will replace the sealing washers on the passenger variants and add a reinforcement plate on the cargo models, The Detroit News reports.