2012 Lincoln Mkt 7-pass Pano Sunroof Rearview Cam 38k! Texas Direct Auto on 2040cars
Stafford, Texas, United States
For Sale By:Dealer
Engine:3.7L 3726CC 227Cu. In. V6 GAS DOHC Naturally Aspirated
Body Type:Sport Utility
Power Options: Power Seats, Power Windows, Power Locks, Cruise Control
Trim: Base Sport Utility 4-Door
Number Of Doors: 4
Drive Type: FWD
CALL NOW: 281-410-6042
Inspection: Vehicle has been inspected
Sub Model: WE FINANCE!!
Seller Rating: 5 STAR *****
Exterior Color: White
Interior Color: Black
Number of Cylinders: 6
Warranty: Vehicle has an existing warranty
Condition: Certified pre-owned: To qualify for certified pre-owned status, vehicles must meet strict age, mileage, and inspection requirements established by their manufacturers. Certified pre-owned cars are often sold with warranty, financing and roadside assistance options similar to their new counterparts. See the seller's listing for full details. ...
Lincoln MKT for Sale
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Sat, 02 Feb 2013 19:03:00 EST
For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.
Wed, 28 Aug 2013 18:59:00 EST
The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait - was that... Abraham Lincoln?" Along with the press release from Lincoln, you can view the spot below.
If you want a deeper look and criticism into Lincoln's "Steer The Script," ad, have a read of AOL Autos' column: Lincoln's Super Bowl Ad is a Flop, written by Pete Bigelow.
Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
Tue, 25 Sep 2012 16:30:00 EST
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.
It's hard to think back now, but the same man overseeing the design of the 2013 Ford Fusion also presided over a rather lackluster period in Ford design, highlighted by vehicles like the Five Hundred and Freestyle. With the redesigned Fusion receiving high praise, J Mays tells Automotive News that he feels vindicated from criticisms suggesting he's not a daring enough designer.
When Mays took over as lead of design in 1997, he admits to having quite an ego ("My head would barely fit through the door some days. I've long since gotten over myself") and the workload to match. With the Blue Oval's portfolio full of premium brands like Aston Martin, Jaguar, Land Rover and Volvo at that point, along with the bread-and-butter Ford, Lincoln and Mercury models, Mays certainly had quite the challenge.
It was in the mid-2000s that Mays took over just the premium brands, and took on the new title of Chief Creative Officer. At the time, Mays endured some criticism for looking backwards to retro styling, rather than setting a new standard for American car design - criticism that Mays says he is free from with the all-new Fusion.