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Lincoln video teases new things to come... but what?

Lincoln has released a new video teasing... something. In what looks to be an advertisement for more advertising, the company has worked up a clip featuring everything from a drum solo and a flying hawk to Abraham Lincoln himself. The video shows a few shots of what looks to be an MKZ and promises more news is coming on Monday.
What does the company have up its sleeves? Rumors are bouncing around the web like so many ill-informed ping-pong balls, and cover everything from an alternative powertrain for the MKZ to a new two-door model - noise that is underscored by the presence of a Ford Mustang chassis lurking in the background of the video around the 27-second mark (see screen capture above).
Could Lincoln be considering a rear-wheel drive luxury coupe built on the pony's bones? A move like that seems awfully unlikely, but it certainly wouldn't hurt our feelings. Either way, we'll find out more tomorrow. In the interim, check out the teaser video below for yourself.

Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

SNL, Jim Carrey late to the Lincoln MKC ad spoof party

At this point, making fun of the Lincoln MKC ads starring Matthew McConaughey is getting pretty old, though apparently Lincoln loves it. The commercials have been airing for over a month, but Conan O'Brien, Ellen DeGeneres and even South Park have all taken their swipes at the spots with the smooth-talking actor monologuing about his new luxury crossover. Saturday Night Live might have finally killed the joke in its recent episode featuring Jim Carrey.
The problem certainly isn't that Carrey does a bad job in the spoofs, and he actually pulls off a pretty good McConaughey impression. They start out as pretty direct mimicry and slowly evolve into the absurd, including cracks at McConaughey's acting career and the way he rubs his thumb and finger together. Carrey certainly raises at least a chuckle at times, though.
However, the comedian's engaging performance can't take away from the fact that SNL has arriving to this mocking party pretty late in the game. The jokes just don't feel fresh anymore, so hopefully these ads put the final nails in the coffin for the riffs - at least until the next batch of Lincoln ads arrive.