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2013 Lincoln MKZ [w/video]

Rebranding When Reinvention Is Requisite
Lincoln - pardon us, the Lincoln Motor Company - assures us that Ford is committed to its success. The awkwardness of the statement (which feels vaguely like your mother telling you that she loves and supports you regardless of what everyone else thinks) was hard to escape when we recently spent a few days with the all-new second-generation 2013 Lincoln MKZ.
Launched earlier this year at the 2012 New York Auto Show, the MKZ is a midsize premium sedan that shares platforms with the Ford Fusion (also all-new for 2013). The sedan's primary competitors, according to Lincoln, include the Audi A6, BMW 5 Series, Cadillac CTS and Lexus ES Series sedans - each an established, accomplished player.

Lincoln video teases new things to come... but what?

Lincoln has released a new video teasing... something. In what looks to be an advertisement for more advertising, the company has worked up a clip featuring everything from a drum solo and a flying hawk to Abraham Lincoln himself. The video shows a few shots of what looks to be an MKZ and promises more news is coming on Monday.
What does the company have up its sleeves? Rumors are bouncing around the web like so many ill-informed ping-pong balls, and cover everything from an alternative powertrain for the MKZ to a new two-door model - noise that is underscored by the presence of a Ford Mustang chassis lurking in the background of the video around the 27-second mark (see screen capture above).
Could Lincoln be considering a rear-wheel drive luxury coupe built on the pony's bones? A move like that seems awfully unlikely, but it certainly wouldn't hurt our feelings. Either way, we'll find out more tomorrow. In the interim, check out the teaser video below for yourself.

Lincoln putting perfume on its sales

Lincoln has a scent. But unlike those from Mustang, Lamborghini or even Shark by Tara, you can't buy it and you have to visit a Lincoln dealership to inhale its notes of jasmine hedione, mate tea leaves and tonka beans. Essence of Lincoln - that's what it's called - is being piped through the ventilation systems at some showrooms to help "create an emotional connection between the luxury brand and its customers," and olfactorily promote the idea of "luxury and warmth." Where it's not run through the ducts, visitors can sample it on scent cards.
Master perfumer Rene Morgenthaler worked with aroma house SensoryMax to design Essence of Lincoln. Also including traces of Earl Grey bergamot and green tea, whenever you encounter it you're meant to enjoy "a feeling of belonging to an exclusive, forward-thinking group that values style and success." And then buy an MKC. There's a press release below with details and an image to explain more, if you're still having a little trouble smelling the orange blossoms.