1978 Lincoln Continental Mark V on 2040-cars
Jersey Shore, Pennsylvania, United States
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1978 Lincoln Mark V
460 with 3 speed C6 transmission New gas tank and water pump As original as it can be for 35 years old Runs and drives great Current inspection Engine and Trans Rebuilt Some Extra Part included Any question call or txt 570-506-7032 ask for Jake, if no answer leave a message so I can get back to you ASAP The Lincoln Continental Mark V is a personal luxury coupe that was sold by the Lincoln-Mercury division from the 1977 to the 1979 model years. Derived from the same chassis of its Mark IV predecessor, the Mark V was the largest member of the Lincoln Mark series ever produced. With an average of 75,000 units sold in each year available, the Mark V is also the best-selling version of the entire Mark series. 1978: $12,099 (72,602 sold) Mechanically, a wider radiator was fitted for better engine cooling, a modified transmission torque converter, and a freer flowing exhaust. The electrical system gained a maintenance-free battery and an electronic voltage regulator. A slightly smaller gas tank was fitted. The base 400-cubic-inch engine was detuned to 166 horsepower. While the two choices of aluminum alloy wheels were unchanged from 1977, base model wheel covers were redesigned from a flat disc appearance to a more three-dimensional shape. Wire wheel hubcaps were introduced for the first time on all Lincolns as a $233 option this year. (See above slide show for pictures). A $900 “carriage roof” option which simulated the look of a convertible top was introduced for ’78. Made out of vinyl textured to resemble canvas type grain, it covered the whole roof and featured fake top braces and stitching. It was quite convincing. A digital Miles To Empty gauge ($125) was a new option that calculated the number of miles a driver could theoretically travel before running out of gas. While computer controlled fuel injection was never an option on Mark Vs, a rudimentary on-board system used engine vacuum pressure instead to guestimate fuel economy, then multiplied that by the amount of fuel remaining in the tank. While crude compared to today’s standards, it was the first use of a digital gauge showing a mechanical function in any production car. A limited production Mark V “Diamond Jubilee” Edition was offered to celebrate Ford Motor Company’s 75th anniversary. Available in light blue and gold metallic colors, Diamond Jubilees cost $8,000 extra and featured every available option. Unique body color matching of the turbine spoke alloy wheels was a feature unique to Diamond Jubilee editions. 5,159 were produced. Note: similar Diamond Jubilee packages were offered on the 1978 Ford Thunderbird. The optional C.B. radio ($321) was redesigned to feature a digital display for channel numbers. |
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Lincoln's $5B revival bid hinges upon new D6 chassis
Mon, 27 Oct 2014It's no secret that Lincoln has received short shrift from the Ford Motor Company for years, and former CEO Alan Mullay even wanted to kill the whole thing off when he ran things. Today, things appear to be trending in a different direction. Fresh investment has helped enable a sizable marketing push for its well-regarded MKC compact crossover, a couple of awards for the company and plant the seeds for a major expansion into China. While the situation is still in the early going, it looks like Lincoln is on a tentative (if long) path towards a turnaround. If new reports are accurate, the brand is poised to build on that momentum with its largest investment in new products in years thanks in large measure to a new modular platform codenamed D6.
According to four unnamed insiders speaking to Reuters, FoMoCo is investing over $5 billion over the next five years, partially to create a new modular platform to underpin multiple Lincoln vehicles - and possibly some Ford products, too. Development is reportedly being overseen by the division's new boss, Kumar Galhotra. At the moment, specific details about the D6 chassis aren't yet known, but it's rumored to have the flexibility to support front-, rear- and all-wheel drive vehicles. According to Reuters, the first model using the framework could be an MKZ replacement and seven-passenger MKT successor in 2019.
Until the D6-based models hit, expect to see continued expansion from Lincoln. Ford management isn't trying to turn around the division overnight and is planning "in terms of generations of products," according to current CEO Mark Fields. The strategy unsurprisingly includes a production version of Lincoln's recent MKX Concept, as well as an all-new Navigator using aluminum-intensive architecture. Reuters also claims the MKS is due for renewal in the meantime, including with a longer-wheelbase version to appeal to the brand's new Chinese buyers.
Automakers tussle over owners of 'orphan' makes
Thu, 10 May 2012When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.
Lincoln and MKZ propose brand reinvention
Mon, 03 Dec 2012Lincoln made a rather assertive statement about the future of its products at the 2012 LA Auto Show. Rather than put any new vehicle on display for the first press day, the American premium brand placed a collection of classic cars from its past on the show floor. For the second day, that assortment was replaced with more than a half-dozen examples of the all-new 2013 MKZ. Following that, Lincoln teased a new ad campaign that was in the works, and it appears we now have the first extended promotional video.
Entitled "The Lincoln Motor Company," the spot acts as more of a mission statement, rather than an ad, featuring (once again) cars from Lincoln's past, as well as certain bits of Americana usually reserved for a Levi's ad. The video concluded with Lincoln reintroducing itself to the world, accompanied by a new name: The Lincoln Motor Company.
The video is likely to be the first of many in a large advertising blitz by the automaker, in concert with the rolling-out of the new MKZ. The sedan was the only new vehicle featured in the video, and Lincoln is betting heavily on this "reinvention" to bring customers in to see its new sedan. We want to know what's next. Scroll down to watch the video.